Crafting Bacardi Brand Experiences
It’s not everyday that we touch a brand turning 150 years old. But, over the years, it has been a pleasure to work with a number of brands that are in their 100s, from Coca-Cola (126 yo) to Philips (121 yo) and General Motors (104 yo). Taking care to understand… more
Agency Spotter Makes Agency Search Easy
Today, searching for an agency is frustrating, extremely time intensive and fraught with risk. Users are asking their networks in a broad way that isn’t effective. We were surprised by how many have turned to Googling for an agency, and try to weed through the billion or so search results… more
14 Transformations Define the Future of Shopping In 2020
This article looks beyond today’s innovations to focus on big changes in shopping over the next 5 to 10 years and is the companion piece to “Today’s Top 10 Shopping Innovations.” The lines between online and offline shopping will continue to disappear as we move closer to 2020. There will… more
150 Years of Parties
When you’ve been starting parties for 150 years like Bacardi, it’s important to keep things fresh. While working with Bacardi, we sketched concepts for future parties looking for fun ways to integrate the brand beyond the bar. Here’s a quick look at how they brought one concept to life in… more
The Future Automobile Experience
This summer we were invited to present on user experience at General Motors’ Connected Vehicle Research Symposium. It was very exciting to be thinking, once again, about the current user experience in automobiles, how technology and user behaviors are evolving and how that will impact the designs for future automobiles… more
Does The “Pin” Trump “Like” For Brands & Fans?
Pins are shaking up the social media universe as users realize how much more they love to communicate with visuals, not just 140 characters or status updates. The business implications and possible user experiences are huge. Pinterest is bringing “who you are” to life in new ways, ways that better… more
Engage Your B2B Customers
For your sales team, there’s salesforce.com and the like, but who is helping you deliver effective measurable B2B marketing? Do you know what companies are looking at your website, emails and other digital touchpoints? “Most company websites effectively have their Caller ID turned off. They don’t even know what company… more
10 Top Digital Trends To Watch For 2020
As we jump into the 10 digital trends that surround the Local and Vertical movements, keep in mind the many other changes and innovations happening across the digital landscape over the next 5 to 10 years. Just looking at one major shift in digital, China is poised to become the… more
20 Hot Start-Ups
Start-ups need a lot of things to make it big. Here are 20 we feel have been hot in their respective areas this year and a bit about them. We’ve been thinking alot about start-ups over the last few months and even attended VentureAtlanta last week. Let us know what… more
Streaming Killed The Video Star. Is Your Industry Next?
The demise of industries seems to be speeding up exponentially. Just as music and publishing have struggled to go digital and suffered the sweeping changes issued in by iTunes, the eReader and iPad, will your industry be next to go through a major rethink? The signs of paradigm shift are… more
Design and Emotion Behind Automated Objects and No-Touch Environments
Have you ever walked into a public restroom and found yourself waving your hands under the faucet only to realize that the sink requires human touch to dispense soap and run water? That moment of realization is strange and leads to disappointment as you decide what to do next. Some… more
Ultimate Welcome Home Airport Experience
Imagine arriving in a new city or returning to your home and being greeted by a group of singers like in this video. Moments of happiness and surprise come in all sizes and shapes. Some are planned and some are spontaneous. Helping set the stage to prompt better experiences for… more
Happiness from a Soda Fountain: How Are Happy Experiences Helping Your Business?
Extreme happiness isn’t something you find everyday, but start clicking on YouTube videos about the Coca-Cola Freestyle and that’s what you get. This is an example of the type of joy and excitement even one machine can create in an environment if the experience is meaningful, easy to use and… more
