150 Years of Parties
When you’ve been starting parties for 150 years like Bacardi, it’s important to keep things fresh. While working with Bacardi, we sketched concepts for future parties looking for fun ways to integrate the brand beyond the bar.
Here’s a quick look at how they brought one concept to life in Italy. Looks fun.
Concept: Spread Your Wings With Adventure and Intrigue
Mystery is an ingredient of Bacardi and of a good party. You meet new people and uncover their stories. You create new stories of your own. This concept is all about playing up that mystery using the bat as a key catalyst.
The next image is borrowed and has nothing to do with the parties above, but… we think you’ll like the sentiment.
Here’s to the weekend!