Does The “Pin” Trump “Like” For Brands & Fans?
Pins are shaking up the social media universe as users realize how much more they love to communicate with visuals, not just 140 characters or status updates. The business implications and possible user experiences are huge. Pinterest is bringing “who you are” to life in new ways, ways that better connect emotionally and can be put in context by the user.
Consider these 12 typical Pinterest examples and think how ineffective Facebook‘s “Like” really is for users and brands, not to mention the 140 characters at Twitter:
If you spend 5 minutes with Pinterest, chances are that you’ll be back and start to realize how big this could get. Users keep coming back to pin more and share discoveries with friends, family and complete strangers who may share some common interests. It is extremely easy to use, intuitive and many find it a bit addictive. In addition, it can have both personal and business uses. I know designers, for example, who are already using it to create moodboards and businesses who are pinning brand audits. There are also new home owners using it to pin their plans for each room from paint colors to decor and furniture purchases.
The user takes back control and curates content on their own terms, not beholden to how a brand want’s to be shown or how a site chooses to limit users. It is more natural and allows the user to design their own boards bringing real context and emotional connection. If you’ve used Pinterest, you know how familiar and easy it is to use, by mimicking the familiar, real world behaviors of scrap-booking, magazine circling and clipping, sharing recipe cards, putting up inspiration boards and many other ways that people remember or represent passions, intentions and other things in their life.
At the same time, the opportunities for brands to help connect wants and needs with real world products and services is huge. The entire shopping experience might be turned on its head. Instead of customers browsing stores, what if they just had to pin the types of things they wanted and enable a “sell to me” feature where businesses who had similar products to sell could reach out to the customer with a very specific, targeted offer. This could reinvent both local buying and big e-commerce as an entirely new shopping sales channel or marketplace.
Take a look at some of the fantastic infographics below that are already coming out around Pinterest from Modea and LinchpinSEO respectively. We’ve also posted the study results showing their referral traffic beating Twitter in Febrary. Think of the opportunities for individual self-expression, sharing and new business models.
- Pinterest’s Founding Designer Shares His Dead-Simple Design Philosophy (fastcodesign.com)
- Pingram Founder: Why I Mashed Up Pinterest and Instagram (mashable.com)
- Pinterest Pins Are on 9% of the Top Online Retail Sites (mashable.com)
- 13 ‘Pinteresting’ Facts About Pinterest Users [INFOGRAPHIC] (mashable.com)