A lot goes into a political campaign, but the marketing machine involved in crafting a successful campaign is amazing. Things like teamwork, organization, analytics tracking, and communication are must-haves for any political marketing agency. “Though you may not have considered it, this blood sport we call politics is actually marketing,” […]
consumer marketing
2 posts
What do consumers really want? Trying to convince consumers that your brand is “the one” is getting harder, even with the help of the best branding agencies out there. What do you do when your consumer has no interest in a long-term commitment? We brought in expert Patricia Hambrick, founder of The Hambrick Group and Professor of […]
