Since the first website launched in 1983, digital marketing has continued to evolve. Today it’s hard to find a company that doesn’t have a web presence or leverage digital media to attract customers and establish their brand. How do you stay ahead of the curve and make sure your company […]
With the help of Agency Spotter, you can now find the perfect IT and Software Development firms to help your business grow. The Yelp-like reviews marketplace, Agency Spotter, has added a total of 12 new services under the new category of IT & Development. The company now covers companies and […]
ATLANTA, May 11, 2021 – For its latest Top 100 Branding Agencies Report, Agency Spotter ranked over 2,000 branding agencies based on verified client reviews, credentials, focus areas, related expertise, and project work. Insight on the Branding Agencies: 74% are B2B & B2C focused 60% are mid-sized agencies 45% have […]
ATLANTA, April 29, 2021 – For its latest Top 50 Video Production Agencies Report, Agency Spotter ranked over 400 video production agencies based on verified client reviews, credentials, focus areas, related expertise, and project work. Insight on the Video Production Agencies: 76% are B2B & B2C focused 36% are mid-sized […]
ATLANTA, April 8, 2021 – For its latest Top 30 Mobile Marketing Agencies Report, Agency Spotter ranked over 350 mobile agencies based on verified client reviews, credentials, focus areas, related expertise, and project work. Insight on the Mobile Marketing Agencies: 73% are B2B & B2C focused 56% are mid-sized agencies […]
In honor of March being Women’s History Month, Agency Spotter felt it would be most appropriate to create a resource to aid in your search for the perfect women-owned agency partner. Keep reading to find some of the best women-owned marketing and advertising agencies. As you work your way through […]
ATLANTA, March 22, 2021 – For its latest Top 50 UX Design Agencies Report, Agency Spotter ranked over 250 UX design agencies based on verified client reviews, credentials, focus areas, related expertise, and project work. Insight on the UX Design Agencies: 70% are B2B & B2C focused 60% are mid-sized […]
ATLANTA, February 1, 2021 – For its latest Top 50 Content Marketing Agencies Report, Agency Spotter ranked over 400 content marketing agencies based on verified client reviews, credentials, focus areas, related expertise, and project work. Insight on the Content Marketing Agencies: 54% are mid-sized agencies 50% are B2B & B2C […]
Would you say that Red Bull is an adventurous, daring, one-of-a-kind brand? Do you know you’re going to feel enlightened after watching Discovery Channel? Would you agree that Nivea promotes self-care as much as skincare? And – most importantly – would you like the same level of recognition and awareness […]
4 Ways to Overcome the Everchanging Landscape Amid Covid-19 Shutdowns and the Change of the Buyer Experience One thing is for sure; social media will never become obsolete. Some platforms may come and go, but sharing content and advertising to the world utilizing social networks is the way of the […]
As 2020 wraps up, it’s important to look ahead to find the right partner for your business. We’ve compiled a list of 30 award-winning agencies you should work with in 2021 with verified client reviews, credentials, focus areas, related expertise, and project work to help get you started so that […]
Over $4.5 billion in funding awarded to date; leading tech investment conference expands national footprint with virtual format for its 14th annual event ATLANTA – September 25, 2020 – SpotSource by Agency Spotter announced today that it has been chosen out of a record-breaking 400 applicants as one of the […]
One of the biggest marketing headlines from 2019 to 2020 was that influencer marketing was on the decline. However, we now know this is definitely not the case. In fact, with all the people that flocked to social media to kill time during the pandemic, influencers hold more power than […]
Please join us in celebrating Black-owned marketing agencies. After weeks of research, we were surprised by how few sources there were for Black-owned marketing agencies and design firms. We have been tracking minority-owned agencies on our agency search platform, Agency Spotter, for more than seven years. Even in our own […]
User-Generated Content, or UGC, is exactly what it sounds like: content created by your customers (or users) instead of by you or your team. You’ve probably seen plenty of UGC from your favorite B2C brands online — particularly those in the fashion retail and restaurant industries. But it’s not just […]
Gen Z’s short attention span and natural distrust of brands makes marketing toward them a rather difficult task. Thanks to insights provided by agencies that specialize in Gen Z marketing, Agency Spotter was able to create this how-to-guide when it comes to marketing to Gen Z. Understanding This Generation Gen […]
ATLANTA, August 6, 2020 – For its latest Top 100 Advertising Agencies Report, Agency Spotter ranked over 2,400 advertising agencies based on verified client reviews, credentials, focus areas, related expertise, and project work. Insight on the Advertising Agencies: 62% are B2B & B2C focused 53% are mid-sized agencies 32% have […]
There is no denying the ample amount of controversy surrounding the Chinese-owned app, TikTok. Although the future of the app remains uncertain, there is one thing we know for sure: over the past few months, TikTok has become an extremely powerful marketing tool. TikTok Marketing Quickly Became A Valuable Tool With […]
ATLANTA, July 13, 2020 – For its latest Top 100 Branding Agencies Report, Agency Spotter ranked over 2,000 branding agencies based on verified client reviews, credentials, focus areas, related expertise, and project work. Insight on the Branding Agencies: 65% are B2B & B2C focused 58% are mid-sized agencies 44% have […]
The Coronavirus is forcing many industries to reevaluate their marketing strategies. With all major travel at a complete halt, travel and hospitality marketing is having to adapt. By not adapting to the current situations, brands face the risk of losing future customers. Keep reading to see exactly how the companies […]
Digital marketing and the demand for online shopping continues to grow in the US and abroad, yet for more established brands, digital is still young enough to take a second position when it comes to where to allocate marketing budget. This traditional mindset has helped many smaller businesses take advantage […]
ATLANTA, June 24, 2020 – For its latest Top 30 Video Production Agencies Report, Agency Spotter ranked over 360 Video Production agencies based on verified client reviews, credentials, focus areas, related expertise, and project work. Insight on the Video Production Agencies: 77% are B2B & B2C focused 47% are mid-sized […]
There is no denying that 2019 was a big year for branding. Companies of all sizes sought help from creative agencies to alter their identities. Keep in mind that not all of the companies altered their logo. Rebranding is more than just changing a logo. While the logo is an […]
ATLANTA, June 11, 2020 – For its latest Top 30 UX Design Agencies Report, Agency Spotter ranked over 250 UX design agencies based on verified client reviews, credentials, focus areas, related expertise, and project work. Insight on the UX Design Agencies: 83% are B2B & B2C focused 57% are mid-sized […]
Despite the nature of this uncertain time, so many companies have showed their willingness to help their communities. An extraordinary number of companies, big and small, have increased philanthropic marketing efforts. Keep reading to see some what brands are giving back and what agency professionals think of all this philanthropic […]
ATLANTA, May 15, 2020 – For its latest Top 30 Social Media Marketing Agencies Report, Agency Spotter ranked over 750 social media marketing agencies based on verified client reviews, credentials, focus areas, related expertise, and project work. Insight on the Social Media Marketing Agencies: 70% are mid-sized agencies 70% are […]
There’s no denying the Coronavirus pandemic has had a massive effect on businesses across the globe. As a marketer, it hurts to see so many agencies struggling that are typically thriving during this time. Once again, we wanted to see how agencies are navigating this unusual time. Meet MAXBURST Top-rated […]
While there have been many articles recently published that share the best practices for marketing during the COVID-19 pandemic, very few seem to address the fact that each business is facing its own unique struggle. What may work for one company might not be plausible for another. For this reason, […]
Building on Successes with Brands Like Nike & Unilever, New Enterprise Software Solution Helps Companies Search, Engage and Manage Their Service Suppliers. ATLANTA (PRWEB) MAY 05, 2020 Agency Spotter secured its first significant outside investment to focus on new enterprise cloud software, SpotSource.com, designed to transform the way the Fortune 500 companies […]
ATLANTA, April 22, 2020 – For its latest Top 20 Content Marketing Agencies Report, Agency Spotter ranked over 380 content marketing agencies based on verified client reviews, credentials, focus areas, related expertise, and project work. Insight on the Content Marketing Agencies: 40% are mid-sized agencies 30% are B2B & B2C […]
Whether you’re a CMO or just a junior marketer, the effects of COVID-19 is being felt across the world. Businesses of all sizes across all industries are feeling the impacts. This includes your marketing agency partners. Here are the top four ways CMOs and marketers can help their marketing agencies and […]
The destructive impact of COVID-19 is being felt across the world among both large and small businesses. As many others, those of us in the advertising and marketing field have had our lives and work dramatically disrupted. However, this is especially true for agencies that specialize in events and experiential […]
ATLANTA, April 7, 2020 – For its latest Top 30 Design Agencies Report, Agency Spotter ranked over 3,000 design agencies based on verified client reviews, credentials, focus areas, related expertise, and project work. Insight on the Design Agencies: 76% are mid-sized agencies 60% are B2B & B2C focused 30% have […]
As of 2019, the number of women-owned businesses in the U.S. was nearly 13 million.¹ In honor of March being Women’s History Month it only felt appropriate for Agency Spotter to recognize a few of the women-owned agencies on our platform. Meet these 10 women-owned agencies and their incredible leaders below. […]
ATLANTA, March 23, 2020 – For its latest Top 20 Atlanta Digital Agencies Report, Agency Spotter evaluates more than 500 Atlanta digital agencies based on Agency Spotter’s proprietary research methodology. This report takes a broad look at video production agencies from around the world. Insight on the Winning Atlanta Agencies: […]
Agency Spotter’s 2020 Marketing Trends Report showed us that content marketing is in high demand. But, what is the reason behind this increase? Keep reading as we discuss why marketers are ramping up content marketing and how you can create a successful content marketing strategy for your company. What’s Behind […]
BBDO, Grey, and Ogilvy are just a few of the largest marketing companies in New York City. It feels like almost every major ad agency has an office in the Big Apple, but for this list, we scoped out the biggest agencies headquartered in NYC. Over the years, the landscape […]
ATLANTA, March 3, 2020 – For its latest Top 20 New York City Digital Agencies Report, Agency Spotter ranked over 1,300 New York City digital agencies based on verified client reviews, credentials, focus areas, related expertise, and project work. Insight on the Winning NYC Digital Agencies: 75% are B2B & […]
Real-time marketing is all about creating real-time interactions and engaging with consumers. Over the years, there has been a noticeable increase in this tactic among a variety of brands. Why? It all has to do with social media. Social media and its ability to provide real-time responses has allowed brands […]
ATLANTA, February 4, 2019 – For its latest Top 50 Digital Marketing Agencies Report, Agency Spotter ranked over 4,600 digital marketing agencies based on verified client reviews, credentials, focus areas, related expertise, and project work. Insight on the Winning Digital Marketing Agencies: 66% are mid-sized agencies 44% have multiple locations […]
Did you miss some of the Super Bowl Commercials? No worries, we have you covered. We have gone through all the ads and included a list of our favorites. Keep reading to see what made millions cry and others laugh. The Tearjerkers Google – “Loretta” This year, Google told a […]
ATLANTA, January 16, 2019 – For its latest Top 50 Marketing Agencies Report, Agency Spotter ranked over 3,200 marketing agencies based on verified client reviews, credentials, focus areas, related expertise, and project work. Insight on the Winning Marketing Agencies: 62% are mid-sized agencies 44% have multiple locations 32% are women-owned […]
Is your marketing department getting overwhelmed by mundane tasks that are hindering growth and creativity? Then take advantage of the many ways in which you can automate marketing. According to Adobe | Marketo Engage, 91% of marketing automation users share that it’s very important to use automation for marketing success.¹ […]
ATLANTA, December 19, 2019 – For its latest Top 30 Advertising Agencies Report, Agency Spotter ranked over 2,400 advertising agencies based on verified client reviews, credentials, focus areas, related expertise, and project work. Insight on the Winning Advertising Agencies: 60% are mid-sized agencies 27% have multiple locations 17% are based in […]
Agency Spotter has garnered a list of 25 marketers leading brand transformation. We found leaders who aren’t afraid to take risks and push the creative boundaries. As a result, these men and women have helped to redefine their company’s image. Let’s meet a few marketers leading brand transformation. Ana Andjelic […]
As 2020 swiftly approaches, it becomes imperative that you develop your marketing budget. In honor of our Top 50 Branding Agencies Report, we reached out to experts to provide insights about your branding budget. Join us as we take a deep dive into strategies for branding on a budget. 1. […]
Netflix original series Stranger Things is an undeniable success. But what is the reason behind this TV show’s monumental success? Other than lovable characters and an amazing storyline, there is one marketing ploy at the heart of why millions of people across the world are falling in love with this […]
As we approach the new year, some sport have just started their season, while others are closing in on championship games. Nonetheless, one thing is obvious. There is an increasing number of brands taking advantage of sports marketing. And, if your brand isn’t one of those utilizing this strategy, keep […]
Individually, public relations (PR) and marketing serve many purposes, however it’s when these two functions are merged to create integrated marketing that the best results are yielded. Stay tuned as we explore tips and best practices for integration. Understanding Integrated Marketing Integrated marketing isn’t exactly a new concept. For years, […]
When your website is being designed, either in-house or through a web development agency, one of the most essential elements to keep in mind is the user experience; sometimes referred to as UX. Keep reading to see what UX design mistakes you might be making. Understanding User Experience If you’re […]
Expert Secrets, Partially Revealed You’ve prepared a stellar, comprehensive brief for your package design firm, waited anxiously for the presentation of their first creative work, and are just about to choose the design that will help to make or break your brand. No pressure! Here are few thoughts that could […]
Social media is cluttered with posts from friends, family, and brands. All of these people are fighting for your attention, so how are brands successfully grabbing your attention? The reality is, they aren’t… they are demanding it with well crafted social media videos. Social Media Videos Trending Videos on social […]
As of June 2019, the Pew Research Center indicated that roughly 81% of Americans who own mobile phones own a smart phone.¹ The sheer number of people using these devices has made mobile user experience (UX) design crucial. Just imagine how much less time you’d spend on your phone if […]
As technology continues to improve so do our communication tools, which in turn help to improve the communication and marketing efforts in our corporate environments. Despite all the amazing technological advances, there still remains communication difficulties for certain topics. For example, how does your company communicate which third party suppliers, […]
We did the research and wanted to share our findings with you. Here are 15 marketing podcasts you should listen to the next time you are looking for some industry insights. Marketing Over Coffee Hosted by John Wall (VP of Marketing at EventHero) and Christopher Penn (VP of Marketing Technology […]
Our market is filled with an abundance of streaming video services: Netflix, Hulu, Amazon Prime, Disney Plus, and soon Apple TV Plus. But, with so many options for consumers to choose from, how can these platforms ensure their success? By following the formula: Content + User Experience, you can better […]
ATLANTA, September 20, 2019 – For its latest Top 20 Web Design Agencies Report, Agency Spotter evaluates more than 1,400 web design agencies based on Agency Spotter’s proprietary research methodology. This report takes a broad look at web design agencies from around the world. Insight on the Winning Web Design […]
Should we add a podcast to our content-marketing strategy? If so, do we pursue a branded podcast or in-podcast advertising? Stay tuned as we take a deep dive into everything you need to know about podcast marketing and how you can yield podcast marketing success. First Of All, Why Podcasts? […]
Top of Funnel Engagement that Converts As B2B marketers, we love ‘bottom of funnel’ leads from prospects who are well into their customer journey and in-market to buy. The problem B2B marketers face is that there aren’t many of these opportunities and worse, they’re expensive. B2B marketers already know that […]
One of the hardest things to do nowadays is to capture customers attention. Today, an increasing number of brands are standing out from the competition through experiential marketing. And, no industry showcases this better than that of the food and beverage. What Is Experiential Marketing? Experiential marketing is a tactic that […]
After a year hiatus, the CMO Breakfast was relaunched. This morning, award-winning photographer, Steve Thornton, discussed how brands can better capture their story through photography. He delivered a compelling presentation to a very diverse audition which included leaders from both brands and agencies. The Power Of Imagery During the CMO […]
In an extremely saturated industry, quick-service restaurants rely on their marketing department to stand out amongst the competition. Agency Spotter has garnered a list of influential quick-service marketing leaders who are impacting your favorite restaurants. We found leaders who aren’t afraid to take risks and push the creative boundaries. As […]
ATLANTA, August 22, 2019 – For its latest Top 20 Content Marketing Agencies Report, Agency Spotter evaluates more than 380 social media marketing agencies based on Agency Spotter’s proprietary research methodology. This report takes a broad look at social media marketing agencies from around the world. Insight on the Winning […]
In a world with millions of brands, one of the most creative ways to stand out is to engage in unexpected food & beverage marketing. When a business does something that their customers don’t expect, it grabs their attention. And, it makes people remember you. Today, more and more brands are doing […]
If there’s one thing you can say about Response is that we are an agency full of curious people. We love the food and beverage industry and think about it a lot. So much so, that we fielded our own research to better understand what drives guests to dine out at […]
Social media is an essential part of many brands marketing strategies. As discussed in our social media series, when a business interacts on social platforms it yields many benefits. Increased brand awareness and better customer services are just two of these benefits. However, one of the greatest ways brands are standing […]
Chief Marketing Officers, Chief Brand Officers, Head of Marketing, Chief Customer Officer…Agency Spotter has garnered a list of Twitter’s 30 most influential marketers. These men and women are some of the most innovative, creative, and technology-savvy business leaders on and off Twitter. We found leaders who are revolutionizing their industry […]
ATLANTA, June 27, 2019 – For its latest Top 20 Social Media Marketing Agencies Report, Agency Spotter evaluates more than 700 social media marketing agencies based on Agency Spotter’s proprietary research methodology. This report takes a broad look at social media marketing agencies from around the world. Insight on the […]
Strike Social Media Gold with Pinterest How Brands Are Winning With Facebook Messenger How To Find A Social Media Marketing Agency LinkedIn has become a core social networking site for B2B. By carefully nurturing your LinkedIn social media strategy your brand can generate leads, make connections, and drive brand awareness. It’s […]
Almost every brand is on Facebook, however, Facebook has one particular feature that is rather underrated. This feature is Facebook Messenger. As mobile takes over, there are an increasing number of brands that are utilizing Facebook Messenger as a way to reach their audience. Facebook Messenger Delivers Content According to a […]
When it comes to social media marketing Facebook, Twitter, and Instagram are often viewed at the primary platforms. However, there are many other platforms that are underrated and not being fully utilized. One of these underrated social networks is Pinterest. It is a very brand-friendly site, and should always be […]
Netflix original series Stranger Things is undeniably a global success. The recent release of season three has viewers continuing to fall deeper in love with the characters and the story. But, one of the greatest things that come with Stranger Things is their unique marketing initiatives. Keep reading to see […]
ATLANTA, June 27, 2019 – For its latest Top 20 Atlanta Digital Agencies Report, the B2B ratings and review authority Agency Spotter ranked over 450 digital agencies based on verified client reviews, credentials, focus areas, related expertise and project work. Insight on the Winning Atlanta Digital Agencies: 45% are mid-size […]
Shop ’til you drop – now a real possibility with voice-powered technology Voice-powered commerce has been a game-changer in the world of shopping. This technology is currently contributing billions of dollars to the retail industry and that number is only predicted to increase. Taking Advantage of this Technology According […]
AI provides futuristic shopping experience We’re in a day and age where shopping is easier than it has ever been. Online or in-store, artificial Intelligence (AI) is rapidly changing the way people shop and ushering in the future of shopping. Improved Customer Interactions Those days of spending hours on the phone with […]
Shopping just got a whole lot easier with Augmented Reality Market research indicates that by the year 2020, there will be 100 million people using augmented reality (AR) while shopping.1 By implementing AR, retailers have made shopping a convenient process for every customer while simultaneously modernizing direct marketing. Brands are […]
In the hustle and bustle of New York City, these women have gone to great lengths to find success in the marketing world. Our list of New York’s 30 most influential women marketers contains business leaders who inspire us and continue to shape the world of marketing. For the women […]
Launching campaigns to participate in celebration marketing, that is marketing around events like Women’s History Month or International Women’s Day, is extremely common and builds brand loyalty. Now, brands often use these celebrations as a way to become even more involved with the community. By doing social good, companies associate […]
NEW YORK, May 14, 2019 – For its latest Top 20 New York Digital Agencies Report, the B2B ratings and review authority Agency Spotter ranked over 350 digital agencies based on verified client reviews, credentials, focus areas, related expertise and project work. Insight on the Winning NYC Digital Agencies: 40% […]
Searches for women-owned agencies up 74% It has been remarked that 2018 was the “year of the woman” as all across the world there were great strides made in the women’s movement ranging from business to politics. As of 2018, the number of women-owned businesses in the U.S. has surpassed […]
ATLANTA, April 24, 2019 – For its latest Top 50 Digital Agencies Report, the B2B ratings and review authority Agency Spotter ranked over 4,600 digital agencies based on verified client reviews, credentials, focus areas, related expertise and project work. Insight on the Winning Digital Agencies: 20% are small-sized agencies 56% […]
Only have $5,000 in your wallet? Maybe $20,000? With careful research, you can find an agency to meet your goals no matter what your budget may be. Check out a few of these budget-friendly services that won’t break the bank. A Quick Rebranding Consider a creative agency who has the […]
ATLANTA, April 3, 2019 – For its latest Top 30 Design Agencies Report, the B2B ratings and review authority Agency Spotter ranked over 3,200 design agencies based on verified client reviews, credentials, focus areas, related expertise and project work. Insight on the Winning Design Agencies: 73% are mid-sized agencies 27% are […]
Agency Spotter’s 2019 Marketing Trends Report brings data to life from more than 320,000 marketing professionals across 160 countries. The fifth annual marketing report covers a lot of ground including demand trends for 41 marketing services and highlights 5 marketing trends that will shape the years ahead. This report is built […]
ATLANTA, January 21, 2019 –Top 30 Advertising Agencies Report evaluates more than 2,300 advertising agencies based on Agency Spotter’s proprietary research methodology. This report takes a broad look at advertising agencies from around the world. While many of the agencies may focus on marketing, the top advertising agencies in this […]
ATLANTA, January 8, 2019 –Top 20 Social Media Marketing Agencies Report evaluates more than 700 social media marketing agencies based on Agency Spotter’s proprietary research methodology. This report takes a broad look at social media marketing agencies from around the world. While many of the agencies may focus on marketing, […]
ATLANTA, November 26, 2018 – Top 20 Video Production Agencies Report evaluates more than 340 video production agencies based on Agency Spotter’s proprietary research methodology. This report takes a broad look at video production agencies from around the world. While many of the agencies may focus on marketing, the top […]
Any other day we fast forward through the commercials or tune them out…but not during Super Bowl Sunday. This is the one day that people look forward to watching commercials. This year, brands went all out in securing celebrities to be featured in their ads. Alicia Silverstone, Miles Teller, and Ozzy […]
Is your organization being asked to reassess and possibly reduce marketing spend? With decisive action, Brand Marketers can be strategic about how they allocate and protect their marketing budget while optimizing their return on investment. Introduction In times of economic uncertainty, it is the perfect time to make sure your […]
LinkedIn boasts over 875 million members in 200 countries worldwide, so it’s no wonder that organizations are trying to uncover new methods to connect with their audience on this business-oriented social media platform. Many CMOs are pulling out the metaphorical drawing board to redefine what it means to create connections. […]
No matter how strong a storefront you’ve got, the world of eCommerce gets more crowded and competitive every day. Your business needs a way to stand out from the pack. There’s no silver bullet to becoming an eCommerce titan. But from the tech powering your store to the digital campaigns […]
Brand loyalty has entered the chat. Amidst a global pandemic, inflation and consumer expectations for social responsibilities, brand loyalty has re-emerged as a hot topic. Brand loyalty certainly isn’t new, but it’s regaining momentum as organizations look to build and maintain customer relationships in uncertain and evolving times. Understanding brand […]
Atlanta, GA — Agency Spotter, a free marketing agency ratings and review site that is one of the world’s most trusted agency search resources, recently announced its partnership with Green Places to be a certified carbon neutral company. Agency Spotter’s commitment to carbon neutrality offsets 93 metric tons of carbon […]
“Houston, we have a problem.” If you know the story of the Apollo 13 near-tragedy in space, you recognize that when something unexpected happened to the ship, the astronauts never panicked. Nor did they attempt a fix right away. The first thing they did was stop everything and examine all […]
