Brand loyalty has entered the chat. Amidst a global pandemic, inflation and consumer expectations for social responsibilities, brand loyalty has re-emerged as a hot topic. Brand loyalty certainly isn’t new, but it’s regaining momentum as organizations look to build and maintain customer relationships in uncertain and evolving times. Understanding brand […]
customer loyalty
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What do consumers really want? Trying to convince consumers that your brand is “the one” is getting harder, even with the help of the best branding agencies out there. What do you do when your consumer has no interest in a long-term commitment? We brought in expert Patricia Hambrick, founder of The Hambrick Group and Professor of […]
