Brand marketers today have more options for engaging leads and turning them into customers now than ever before. Of course, not every option is created equal. At the moment, one of the absolute best available is social commerce. 3 Things To Understand About Social Commerce Despite its reputation, you may […]
brand relationship marketing
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What do consumers really want? Trying to convince consumers that your brand is “the one” is getting harder, even with the help of the best branding agencies out there. What do you do when your consumer has no interest in a long-term commitment? We brought in expert Patricia Hambrick, founder of The Hambrick Group and Professor of […]