Ever wonder what books Top Chief Marketing Officers are currently reading or listening to? Whether you’re a thoughtful CMO thirsty for the latest insights or an up-and-comer studying up before this week’s office book club, this list of the five marketing books should have already read is a must see. […]
CMOs
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In order to uncover the most important business trends affecting CMOs, their marketing teams, and their companies, we’ve systematically reviewed the literature on the subject. Drawing from sources like Deloitte’s latest CMO Survey and articles written by McKinsey’s subject matter experts, Agency Spotter has determined the hardest-hitting trends to be […]
