In order to uncover the most important business trends affecting CMOs, their marketing teams, and their companies, we’ve systematically reviewed the literature on the subject. Drawing from sources like Deloitte’s latest CMO Survey and articles written by McKinsey’s subject matter experts, Agency Spotter has determined the hardest-hitting trends to be […]
expert insight
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What do consumers really want? Trying to convince consumers that your brand is “the one” is getting harder, even with the help of the best branding agencies out there. What do you do when your consumer has no interest in a long-term commitment? We brought in expert Patricia Hambrick, founder of The Hambrick Group and Professor of […]
