Programmatic, media buying, media planning are all impactful strategies that can help move the needle for any company or brand. But while media buying can be very fruitful, there all plenty of pitfalls and traps that many advertisers can fall for. The recent controversies from Google’s ad boycott, where a […]
programmatic
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The answer, as usual, is somewhere in between. Like most jargon of the marketing and advertising world, the word “programmatic” has been talked about longer than it has been practiced. It started out as an idea and it has evolved into both an industry and a core competency for a […]
