Marketing, they say, is an umbrella term. Does that make the agencies on our latest Top 20 Marketing Agencies Report the umbrella-best? Agency Spotter just dropped the June 2018 Top Marketing Agencies Report, which features the top 20 marketing agencies across marketing strategy, SEO and SEM, experiential marketing, promotions, shopper […]
multicultural marketing
2 posts
Advertisers have marketing to minority groups all figured out, right? When it comes to healthcare, maybe not. Covered California, that state’s health insurance marketplace, recently received press over its poor enrollment numbers with Latinos. The reason for the shortfall has been attributed to marketing materials that don’t connect with the […]
