Ah summer. When some of the best B2C tweets come out to play. Unlike Christmas or Thanksgiving, marketers have 3-4 months to play with summer themes on social media. And they’ve got a diversity of imagery to play with: grilling in the backyard, napping poolside, long days at the beach, […]
B2C brands
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Social Strategy from Strong B2C and B2B Brands Branded social media is like vanilla ice cream: commonly found but rarely extraordinary. Almost every brand uses some form of social media. But how many of them use it to their business advantage? Harvard Business School professor Mikolaj Jan Piskorski (a former Agency […]
