More than a decade ago, “social media” broke onto the scene and, shortly thereafter, became a part of everyday life for many of us. Of course, it’s also become an indispensable tool for modern marketers. Unfortunately, many marketers have adopted the power of social media only to run headlong into […]
brand
5 posts
Why Does Every Brand Need a CRM Agency? We all know by now that most advertising is ignored. Brands know that establishing long-lasting relationships with customers is critical to building sustainable success. In today’s fragmented landscape, relationships with customers are often diluted into price point driven, one-click transactions where brands […]
When it comes time to focus on your company’s branding, it is always good to get advice from the experts who have done it. Draw expert insights from those who have been the shepherds of brands through time and those who scaled their brands to reach millions, if not billions, […]
Search and selection of the right branding partner can be hard Welcome to a smarter branding agency search with Agency Spotter. We do two things to help make marketers lives easier: 1. Agency Spotter’s blog answers the questions you have about finding and working with a great branding agency. 2. […]
Harness the power of authenticity and consistency to build robust, meaningful brands. Brand. The basic dictionary definition just doesn’t do the word much justice. The word brand is more than an iconic advertising campaign, a household name, or a familiar jingle; it’s the sum of every opinion, decision, and interaction since the […]
