The answer, as usual, is somewhere in between. Like most jargon of the marketing and advertising world, the word “programmatic” has been talked about longer than it has been practiced. It started out as an idea and it has evolved into both an industry and a core competency for a […]
infographic
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68% of shoppers abandon their e-commerce shopping carts. Ouch. Shopping cart abandonment accounts for $18 billion in lost revenue every year. That stings the bottom line a bit, doesn’t it? Fortunately, there are simple ways you can gain back some of that lost revenue. This infographic shows eleven e-commerce tactics […]
