Nike Fuelband and Google Glass have carved out a new industry in wearable screen-less smart devices, and advertisers are scurrying to figure out how this disruption will affect their marketing strategies. These extremely interactive, personal (and fashionable?) devices raise an important question for both brands and agencies: will brand storytelling become irrelevant? Will […]
Monthly Archives: July 2013
5 posts
We’re highlighting seven creative agencies from across the advertising world that recently won Gold in this year’s CLIO Awards. These agencies have produced award-winning work in the digital, interactive, and traditional ad space that has created meaningful results for the brands they represent. The CLIO Awards are the most prestigious […]
We love talking about creative agencies, and we enjoy telling our story to help others understand why we’re out to make agency search easier for everyone. Here’s an excerpt from Magnetude Consulting’s recent interview with co-founder, Joseph Raccuglia. Read the full article here Do you think your marketplace will create more […]
This is an excerpt first published as “How Do Clients Find Advertising Agencies?” by Peter Levitan on Advertising Week. Advertising clients walk in the front door. Inevitably, some will walk out the back. The goal, allow me to state the obvious, is to have more coming in than are slipping […]
The Cannes Lions International Festival of Creativity creates a roar each year. This year, beyond awards, the festival also featured advice and insights from top industry professionals during the Lions’ seminars and forums. Celebrities and other famous faces attended as well. This year in particular, seminar attendees and web viewers […]
