“Hollywood has the Oscars. Broadway has the Tonys. Now Twitter has the… Shorty Awards” – The New York Times On a recent Monday night in April, social media movers-and-shakers convened in New York City to recognize the best in their industry. Covering multiple social channels, personalities, events and brands, the Shorty […]
Yearly Archives: 2014
113 posts
Dreading selecting your next creative agency with a RFP? Don’t! Check out this breakdown of the RFP process to do away with your agency search doom and gloom. 1. Rally Your Troops You and your marketing colleagues should be united behind a vision for your brand. Use the RFP to get […]
RFPs give your agency search much needed structure but aren't exactly "fast" or "easy." Read on for the whole story.
It’s time to find a new creative agency. Fearful the process will be full of dead-ends? Not if you plan ahead! Mile 0: Define What You Want Currently, the average agency search takes three to six months. That’s a long time to have your brand in limbo. Beat the industry […]
Why do you need a creative agency? Three good reasons. 1. Less Risk, More Reward One day, you may wake up and realize that your company needs to up its marketing game. But the modern world of marketing is a complex place. Hiring a creative agency is one proven way […]
March in San Francisco can only mean one thing: the Greater San Francisco Ad Club’s annual Addy Awards. The SF Addy Awards is a big night in Fog City. 321 entries submitted by 47 agencies were judged in a variety of disciplines. For your convenience, we pulled out six of […]
Advertisers have marketing to minority groups all figured out, right? When it comes to healthcare, maybe not. Covered California, that state’s health insurance marketplace, recently received press over its poor enrollment numbers with Latinos. The reason for the shortfall has been attributed to marketing materials that don’t connect with the […]
Think picking a winner from 68 teams is hard? Try searching through 120,000 agencies to find the right one!
What makes Améredia unique? Diversity and Multiculturalism. We represent various ethnic demographics and enable brands and non-brands to connect and grow uniquely within these, nationally and globally.
Like composing the perfect tweet, finding the right social media agency can be surprisingly tricky. Find your next great social media agency by asking these five questions
