User-Generated Content, or UGC, is exactly what it sounds like: content created by your customers (or users) instead of by you or your team. You’ve probably seen plenty of UGC from your favorite B2C brands online — particularly those in the fashion retail and restaurant industries. But it’s not just […]
Monthly Archives: August 2020
ATLANTA, August 17, 2020 – For its latest Top 100 Digital Agencies Report, Agency Spotter ranked over 4,600 digital agencies based on verified client reviews, credentials, focus areas, related expertise, and project work. Insight on the Digital Agencies: 72% are B2B & B2C focused 65% are mid-sized agencies 50% have […]
Gen Z’s short attention span and natural distrust of brands makes marketing toward them a rather difficult task. Thanks to insights provided by agencies that specialize in Gen Z marketing, Agency Spotter was able to create this how-to-guide when it comes to marketing to Gen Z. Understanding This Generation Gen […]
ATLANTA, August 6, 2020 – For its latest Top 100 Advertising Agencies Report, Agency Spotter ranked over 2,400 advertising agencies based on verified client reviews, credentials, focus areas, related expertise, and project work. Insight on the Advertising Agencies: 62% are B2B & B2C focused 53% are mid-sized agencies 32% have […]