As technology continues to improve so do our communication tools, which in turn help to improve the communication and marketing efforts in our corporate environments. Despite all the amazing technological advances, there still remains communication difficulties for certain topics. For example, how does your company communicate which third party suppliers, […]
agency management
You will find many who are looking, many who are lost, but do you know how to find the best web design agency? Finding the best of anything is a tall task since it is subjective. We are going to arm you with tools to set the context and find […]
Find out what qualities the greatest marketers possess, the most important things you can do to build a great agency relationship, and other marketing advice on the capability of marketing and working with people in this talk between Beam Suntory’s Global CMO, Rebecca Messina, and Agency Spotter’s CEO, Brian Regienczuk. […]
It’s a rite of passage for every marketer. Congratulations, for the first time, you’re managing your creative agency relationship. The agency search is over and you have a new agency partner that exceeded your expectations from the initial impression to the final pitch. Now it’s time to get to work. […]
Agency Post just interviewed our founder, Brian Regienczuk, and included thoughts from him in “Feeling Frustrated? 7 Pain Points Between Marketers and Agencies.” Covering aspects that cause the most friction, Agency Post talks about constant change, the lack of risk-taking, the frequent disconnect between strategy and tactics, the need for […]
In some ways, we are matchmakers, helping marketers and creative agencies find their perfect match to create great work. The agency-business relationship is complicated and often mirrors characteristics from our personal lives, so humor us with the following metaphors. Here’s how to spot when it might be time for some “tough love” or to […]