Commercials reached a whole new level of creativity in 2021. At times, these ads made us laugh and even cry, but they were so well-produced that we often didn’t mind watching them a second time. From commercials that aired during the Super Bowl, Tokyo Olympics, and everything in between, here’s […]
marketingstrategy
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User-Generated Content, or UGC, is exactly what it sounds like: content created by your customers (or users) instead of by you or your team. You’ve probably seen plenty of UGC from your favorite B2C brands online — particularly those in the fashion retail and restaurant industries. But it’s not just […]
Digital marketing and the demand for online shopping continues to grow in the US and abroad, yet for more established brands, digital is still young enough to take a second position when it comes to where to allocate marketing budget. This traditional mindset has helped many smaller businesses take advantage […]
There’s no denying the Coronavirus pandemic has had a massive effect on businesses across the globe. As a marketer, it hurts to see so many agencies struggling that are typically thriving during this time. Once again, we wanted to see how agencies are navigating this unusual time. Meet MAXBURST Top-rated […]
While there have been many articles recently published that share the best practices for marketing during the COVID-19 pandemic, very few seem to address the fact that each business is facing its own unique struggle. What may work for one company might not be plausible for another. For this reason, […]
Whether you’re a CMO or just a junior marketer, the effects of COVID-19 is being felt across the world. Businesses of all sizes across all industries are feeling the impacts. This includes your marketing agency partners. Here are the top four ways CMOs and marketers can help their marketing agencies and […]
The destructive impact of COVID-19 is being felt across the world among both large and small businesses. As many others, those of us in the advertising and marketing field have had our lives and work dramatically disrupted. However, this is especially true for agencies that specialize in events and experiential […]
