Being a marketing game changer ain’t easy. How do some companies manage their brands so well? These days, marketers with serious digital expertise and a heavy dose of creativity are to blame. These people may be internal or with a great agency. Regardless of where you find them, their ability to […]
World Cup 2014
3 posts
Get warmed up for today’s matches and see how so many brands, from Dannon to Nike, are helping inspire World Cup fever! Today, the World Cup finally kicks in Sao Paulo, Brazil. With 32 teams competing, soccer-themed commercials and campaigns are everywhere. Nielsen says U.S. ad spending on soccer programming […]
The results are in from our very precise, scientific analysis of #marketing on Twitter last week! Ok, maybe the analysis wasn’t up the standards of big data gurus at SAP. But we still culled some key tidbits. What did we learn? It’s the thick of conference season, World Cup prep […]
