Only 30.2% of women hold leadership positions in the marketing agency world, which is a slightly lower figure than the past two years, according to Campaign and the Institute of Practitioners in Advertising (IPA). On the brand side, just 4% of Fortune 500 companies are led by a female CEO […]
Advertising + Marketing
358 posts
Like any relationship, having a healthy agency partnership can make a huge difference in results, communication and collaboration. Before you even contact a strategic agency, do your homework to assess how healthy they would be for your business. To answer this, we reached out to Brian Kessman, President and Principal […]
For the first time ever, it is easy to see which marketing agencies and brands are working together. The launch of Brand Pages by Agency Spotter provides a window into client-agency relationships, creative work and stats on agencies who work with each company. 37 Companies Featured In Brand Pages Launch […]
Every year AdAge recognizes the most outstanding small to medium agencies from around the world at the Small Agency Awards. The 2017 Small Agency Awards was held in Nashville and honored innovative campaigns from boutique advertising agencies and highlighted small agencies having amazing year’s. Many people believe that the world’s […]
With the rise of content marketing, it is crucial for brands and business to take advantage of the growing appetite for content. According to Demand Metric’s, “Content marketing costs 62% less than outbound marketing, (but) it generates more than three times as many leads.” Ready to take the plunge into […]
For some marketing agencies and design firms, working with big multi-national companies could be the ultimate prize. But for others, working with organizations that help make the world a better place is a more rewarding achievement. Work for non-profits may not always get the big headlines and awards, but it […]
Are you trying to grow your user base exponentially? Are you looking to use marketing to boost sales? If you are looking for a new marketing agency, then we have five questions that can help you evaluate marketing agencies to find the top partner. These questions are here to help […]
Programmatic, media buying, media planning are all impactful strategies that can help move the needle for any company or brand. But while media buying can be very fruitful, there all plenty of pitfalls and traps that many advertisers can fall for. The recent controversies from Google’s ad boycott, where a […]
Whether your a large corporation or a growing small-medium business, finding the right marketing agency can complicated and time consuming, especially when you consider the tens of thousands of agencies out there. And, if your company is following the trend of looking for a smaller, more nimble or focused agency […]
Direct marketing is becoming more important than ever for companies because of how useful it can be to promote your products and services directly to your customer base. But if you’ve never worked with a direct marketing agency, how do you know which agency to go with? Agency Spotter is […]
