Winning a Hatch Award is a lot of fun. Last night marked the 54th rendition of the Ad Club of Boston’s Hatch Awards. For a city with so many great advertising and branding agencies, there was a lot to celebrate. The namesake of the Hatch Awards is Francis W. Hatch, who started his […]
boston branding agencies
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What do consumers really want? Trying to convince consumers that your brand is “the one” is getting harder, even with the help of the best branding agencies out there. What do you do when your consumer has no interest in a long-term commitment? We brought in expert Patricia Hambrick, founder of The Hambrick Group and Professor of […]
Avoid Death by 1,000 Paper Cuts, The Five Most Dangerous Cuts to Avoid Douglas Spencer Principal, Spencer Brenneman A big welcome to Boston-based guest writer Douglas Spencer, a brand marketing veteran who’s done every type of marketing communications known to man. Take it away, Douglas! Inconsistency is enemy #1 of […]
