Supporting LGBTQ owned marketing companies shouldn’t stop at Pride Month. With the help of our network and readers, we have built the ultimate list of top LGBTQ owned marketing companies. With this article, we are committed to growing this list and other lists of diverse owned agencies. At Agency Spotter […]
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There is no denying the ample amount of controversy surrounding the Chinese-owned app, TikTok. Although the future of the app remains uncertain, there is one thing we know for sure: over the past few months, TikTok has become an extremely powerful marketing tool. TikTok Marketing Quickly Became A Valuable Tool With […]
President of the New Jersey health and wellness marketing agency Trajectory, Eric Brody outlines how to gain the most insight from your first meeting with a potential healthcare marketing partner. You’ve just begun your new position as CMO at an organization that was heavily recruiting you for the past two […]
Access the latest trends report for agency search and industry insight for free In this report, Agency Spotter shares trends research and insights on how you can help your agency partners and your marketing colleagues save time and find the right partners. As someone working with digital agencies, advertising agencies, […]
The fastest way to a better agency shortlist is simple: use your network effectively. Personal recommendations are the most trusted decision-making tool, from hiring a plumber to buying a new pair of socks. The same goes for selecting a creative agency. But how to do you get the information you […]
Sometimes the best help has four legs and a wet nose. Agency pooches are the crème de la crème of the domestic canine set and it takes pretty impressive skills to make the cut. Not only do these pups listen when you complain about deadlines and reduce the crumb count under your […]
RFP got you down? We have a cure for what ails you. Here at Agency Spotter, we’ve devoted a good bit of time to discussing the RFP’s role in the creative agency search. Since it is often (but not always) how brands select their agencies of record (AOR), how could […]
Dreading selecting your next creative agency with a RFP? Don’t! Check out this breakdown of the RFP process to do away with your agency search doom and gloom. 1. Rally Your Troops You and your marketing colleagues should be united behind a vision for your brand. Use the RFP to get […]
RFPs give your agency search much needed structure but aren't exactly "fast" or "easy." Read on for the whole story.
It’s time to find a new creative agency. Fearful the process will be full of dead-ends? Not if you plan ahead! Mile 0: Define What You Want Currently, the average agency search takes three to six months. That’s a long time to have your brand in limbo. Beat the industry […]
