Would you say that Red Bull is an adventurous, daring, one-of-a-kind brand? Do you know you’re going to feel enlightened after watching Discovery Channel? Would you agree that Nivea promotes self-care as much as skincare? And – most importantly – would you like the same level of recognition and awareness […]
marketing
102 posts
4 Ways to Overcome the Everchanging Landscape Amid Covid-19 Shutdowns and the Change of the Buyer Experience One thing is for sure; social media will never become obsolete. Some platforms may come and go, but sharing content and advertising to the world utilizing social networks is the way of the […]
Please join us in celebrating Black-owned marketing agencies. After weeks of research, we were surprised by how few sources there were for Black-owned marketing agencies and design firms. We have been tracking minority-owned agencies on our agency search platform, Agency Spotter, for more than seven years. Even in our own […]
Gen Z’s short attention span and natural distrust of brands makes marketing toward them a rather difficult task. Thanks to insights provided by agencies that specialize in Gen Z marketing, Agency Spotter was able to create this how-to-guide when it comes to marketing to Gen Z. Understanding This Generation Gen […]
There is no denying the ample amount of controversy surrounding the Chinese-owned app, TikTok. Although the future of the app remains uncertain, there is one thing we know for sure: over the past few months, TikTok has become an extremely powerful marketing tool. TikTok Marketing Quickly Became A Valuable Tool With […]
The Coronavirus is forcing many industries to reevaluate their marketing strategies. With all major travel at a complete halt, travel and hospitality marketing is having to adapt. By not adapting to the current situations, brands face the risk of losing future customers. Keep reading to see exactly how the companies […]
There is no denying that 2019 was a big year for branding. Companies of all sizes sought help from creative agencies to alter their identities. Keep in mind that not all of the companies altered their logo. Rebranding is more than just changing a logo. While the logo is an […]
Despite the nature of this uncertain time, so many companies have showed their willingness to help their communities. An extraordinary number of companies, big and small, have increased philanthropic marketing efforts. Keep reading to see some what brands are giving back and what agency professionals think of all this philanthropic […]
There’s no denying the Coronavirus pandemic has had a massive effect on businesses across the globe. As a marketer, it hurts to see so many agencies struggling that are typically thriving during this time. Once again, we wanted to see how agencies are navigating this unusual time. Meet MAXBURST Top-rated […]
While there have been many articles recently published that share the best practices for marketing during the COVID-19 pandemic, very few seem to address the fact that each business is facing its own unique struggle. What may work for one company might not be plausible for another. For this reason, […]
