A clear and informative digital marketing brief can go a long way. There is a lot that goes into making an effective, quality digital marketing brief that communicates the desired message. Three agency thought leaders from top digital agencies shared what exactly makes a good digital marketing brief and what […]
RFP
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You will find many who are looking, many who are lost, but do you know how to find the best web design agency? Finding the best of anything is a tall task since it is subjective. We are going to arm you with tools to set the context and find […]
The “P” in RFP doesn’t have to stand for “pain”. Below are 4 tips that will make your RFP process an asset instead of a chore. 1. Start from Scratch If you’re not getting the results you want or need from your RFP process, my first tip is go back […]
RFP got you down? We have a cure for what ails you. Here at Agency Spotter, we’ve devoted a good bit of time to discussing the RFP’s role in the creative agency search. Since it is often (but not always) how brands select their agencies of record (AOR), how could […]
Dreading selecting your next creative agency with a RFP? Don’t! Check out this breakdown of the RFP process to do away with your agency search doom and gloom. 1. Rally Your Troops You and your marketing colleagues should be united behind a vision for your brand. Use the RFP to get […]
RFPs give your agency search much needed structure but aren't exactly "fast" or "easy." Read on for the whole story.
Let’s make finding a great creative agency easy For more than a year, we’ve been talking with top marketers and business experts, getting them to weigh in on the biggest challenges they face when finding a new creative agency. It turns out, everyone has a lot to say and share […]
