As we enter a new year, I always like to reflect on the year and learn from our top 10 marketing articles. Agency Spotter has covered a lot of ground this year from new product features like Brand Pages, showing stats for more than 100 of the largest companies and […]
Yearly Archives: 2017
38 posts
Only 30.2% of women hold leadership positions in the marketing agency world, which is a slightly lower figure than the past two years, according to Campaign and the Institute of Practitioners in Advertising (IPA). On the brand side, just 4% of Fortune 500 companies are led by a female CEO […]
The cultural fit of your marketing agency can easily cause 15 percent of your budget to be wasted on misunderstandings and disagreements. Selecting an agency you will love working with is so important. Finding the best fit marketing partner is what Agency Spotter is all about, so you can put […]
Like any relationship, having a healthy agency partnership can make a huge difference in results, communication and collaboration. Before you even contact a strategic agency, do your homework to assess how healthy they would be for your business. To answer this, we reached out to Brian Kessman, President and Principal […]
Popularity along with an overwhelming response from marketing decision makers and agency executives have prompted 42 new Brand Pages. Brand Pages were first released at the end of July and have become extremely popular among marketing decision makers and agency executives. Both companies and agencies have found the Brand Pages […]
The International Design Excellence Awards (IDEA) 2017 is a gathering of the most innovative and outstanding designer from around the world. The IDEA design competition is sponsored annually by the Industrial Designers Society of America (IDSA) and judged by renowned design experts. Winners are presented Gold, Silver and Bronze awards […]
For the first time ever, it is easy to see which marketing agencies and brands are working together. The launch of Brand Pages by Agency Spotter provides a window into client-agency relationships, creative work and stats on agencies who work with each company. 37 Companies Featured In Brand Pages Launch […]
Every year AdAge recognizes the most outstanding small to medium agencies from around the world at the Small Agency Awards. The 2017 Small Agency Awards was held in Nashville and honored innovative campaigns from boutique advertising agencies and highlighted small agencies having amazing year’s. Many people believe that the world’s […]
With the rise of content marketing, it is crucial for brands and business to take advantage of the growing appetite for content. According to Demand Metric’s, “Content marketing costs 62% less than outbound marketing, (but) it generates more than three times as many leads.” Ready to take the plunge into […]
For some marketing agencies and design firms, working with big multi-national companies could be the ultimate prize. But for others, working with organizations that help make the world a better place is a more rewarding achievement. Work for non-profits may not always get the big headlines and awards, but it […]
