The Ad Club, Boston’s 100-year old start-up. In addition to a vibrant history and a devoted community of sports fans, Bostonians can also brag about The Ad Club. Established in 1913, the club’s membership includes 28,000 New England professionals in marketing, branding, and advertising. The club brings this community together […]
Leadership + Insights
155 posts
Make your agency stand out from the crowd. Thousands of marketers search Agency Spotter every month. Can they find your agency? Show them how you won that big award or worked with a Fortune 100 brand with your Agency Spotter portfolio. Why Being on Agency Spotter Makes a Difference 81% […]
We’re always looking for ways to turn our data into something valuable for marketers and agencies. Today, we’re sharing the top 10 locations marketers are conducting agency searches from based on our data from May. Every month, we see thousands of marketers searching for advertising agencies, design firms, and lots […]
Welcome to 5Qs, a series highlighting the must-ask questions for a successful agency search. Let’s find your next UX design agency together. Think of all the places your customers interact with your product, either digitally or in real life—a lot, right? Everything from e-commerce sites to the retail checkout process […]
Armed with the Hootsuite app, we joined the 1,000+ digital marketers who converged in Atlanta this week. And Digital Summit Atlanta was a blast. The pace was whirlwind, the presentations packed with information and the DJs spectacular. Despite losing keynote speakers The Woz and David Pogue to last-minute flight delays, we left […]
The fastest way to a better agency shortlist is simple: use your network effectively. Personal recommendations are the most trusted decision-making tool, from hiring a plumber to buying a new pair of socks. The same goes for selecting a creative agency. But how to do you get the information you […]
RFP got you down? We have a cure for what ails you. Here at Agency Spotter, we’ve devoted a good bit of time to discussing the RFP’s role in the creative agency search. Since it is often (but not always) how brands select their agencies of record (AOR), how could […]
Dreading selecting your next creative agency with a RFP? Don’t! Check out this breakdown of the RFP process to do away with your agency search doom and gloom. 1. Rally Your Troops You and your marketing colleagues should be united behind a vision for your brand. Use the RFP to get […]
RFPs give your agency search much needed structure but aren't exactly "fast" or "easy." Read on for the whole story.
It’s time to find a new creative agency. Fearful the process will be full of dead-ends? Not if you plan ahead! Mile 0: Define What You Want Currently, the average agency search takes three to six months. That’s a long time to have your brand in limbo. Beat the industry […]
