One of the biggest marketing headlines from 2019 to 2020 was that influencer marketing was on the decline. However, we now know this is definitely not the case. In fact, with all the people that flocked to social media to kill time during the pandemic, influencers hold more power than […]
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Please join us in celebrating Black-owned marketing agencies. After weeks of research, we were surprised by how few sources there were for Black-owned marketing agencies and design firms. We have been tracking minority-owned agencies on our agency search platform, Agency Spotter, for more than seven years. Even in our own […]
User-Generated Content, or UGC, is exactly what it sounds like: content created by your customers (or users) instead of by you or your team. You’ve probably seen plenty of UGC from your favorite B2C brands online — particularly those in the fashion retail and restaurant industries. But it’s not just […]
Gen Z’s short attention span and natural distrust of brands makes marketing toward them a rather difficult task. Thanks to insights provided by agencies that specialize in Gen Z marketing, Agency Spotter was able to create this how-to-guide when it comes to marketing to Gen Z. Understanding This Generation Gen […]
There is no denying the ample amount of controversy surrounding the Chinese-owned app, TikTok. Although the future of the app remains uncertain, there is one thing we know for sure: over the past few months, TikTok has become an extremely powerful marketing tool. TikTok Marketing Quickly Became A Valuable Tool With […]
The Coronavirus is forcing many industries to reevaluate their marketing strategies. With all major travel at a complete halt, travel and hospitality marketing is having to adapt. By not adapting to the current situations, brands face the risk of losing future customers. Keep reading to see exactly how the companies […]
Digital marketing and the demand for online shopping continues to grow in the US and abroad, yet for more established brands, digital is still young enough to take a second position when it comes to where to allocate marketing budget. This traditional mindset has helped many smaller businesses take advantage […]
ATLANTA, June 24, 2020 – For its latest Top 30 Video Production Agencies Report, Agency Spotter ranked over 360 Video Production agencies based on verified client reviews, credentials, focus areas, related expertise, and project work. Insight on the Video Production Agencies: 77% are B2B & B2C focused 47% are mid-sized […]
There is no denying that 2019 was a big year for branding. Companies of all sizes sought help from creative agencies to alter their identities. Keep in mind that not all of the companies altered their logo. Rebranding is more than just changing a logo. While the logo is an […]
ATLANTA, June 11, 2020 – For its latest Top 30 UX Design Agencies Report, Agency Spotter ranked over 250 UX design agencies based on verified client reviews, credentials, focus areas, related expertise, and project work. Insight on the UX Design Agencies: 83% are B2B & B2C focused 57% are mid-sized […]
