Not all influencer marketing agencies are created equal. There are so many out there (I would know – I’m the president and CEO of one). From boutique shops to mega-agencies with offices across the world, it can be overwhelming. What makes them all different, and which one has the resources […]
5 Questions For Agencies Series
26 posts
After digging through endless search results for an SEO agency, you’ve finally narrowed down your list to a few top choices. Once you start talking with different teams, what do you need to ask them to make sure they’re a good fit? Are you looking for an agency to supplement […]
Chances are you’ve done plenty of research in selecting your martech tool set. There are so many tools to choose from (over 6,800 on the latest Marketing Technology Supergraphic) that it is understandably overwhelming. But, have you thought about how your marketing agencies should be supporting or aligning with your […]
President of the New Jersey health and wellness marketing agency Trajectory, Eric Brody outlines how to gain the most insight from your first meeting with a potential healthcare marketing partner. You’ve just begun your new position as CMO at an organization that was heavily recruiting you for the past two […]
The following are five ineffective criteria often used when making an agency choice. While none of these are reasons to blacklist an agency (or even to scratch it from your shortlist), these examples should serve as guidelines keep you from making uninvestigated decisions. Too many people looking for agencies make […]
The cultural fit of your marketing agency can easily cause 15 percent of your budget to be wasted on misunderstandings and disagreements. Selecting an agency you will love working with is so important. Finding the best fit marketing partner is what Agency Spotter is all about, so you can put […]
Like any relationship, having a healthy agency partnership can make a huge difference in results, communication and collaboration. Before you even contact a strategic agency, do your homework to assess how healthy they would be for your business. To answer this, we reached out to Brian Kessman, President and Principal […]
With the rise of content marketing, it is crucial for brands and business to take advantage of the growing appetite for content. According to Demand Metric’s, “Content marketing costs 62% less than outbound marketing, (but) it generates more than three times as many leads.” Ready to take the plunge into […]
Are you trying to grow your user base exponentially? Are you looking to use marketing to boost sales? If you are looking for a new marketing agency, then we have five questions that can help you evaluate marketing agencies to find the top partner. These questions are here to help […]
Programmatic, media buying, media planning are all impactful strategies that can help move the needle for any company or brand. But while media buying can be very fruitful, there all plenty of pitfalls and traps that many advertisers can fall for. The recent controversies from Google’s ad boycott, where a […]
