Marketing, they say, is an umbrella term. Does that make the agencies on our latest Top 20 Marketing Agencies Report the umbrella-best? Agency Spotter just dropped the June 2018 Top Marketing Agencies Report, which features the top 20 marketing agencies across marketing strategy, SEO and SEM, experiential marketing, promotions, shopper […]
best creative agency
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You don’t buy shoes without reading reviews. Your creative agency search shouldn’t be any different. Picking the right creative partner can seem daunting. There are so many choices and you’ve only got so much time. You could make a similar statement for shoe shopping on Zappos. But Zappos and Agency […]
The fastest way to a better agency shortlist is simple: use your network effectively. Personal recommendations are the most trusted decision-making tool, from hiring a plumber to buying a new pair of socks. The same goes for selecting a creative agency. But how to do you get the information you […]
Sometimes the best help has four legs and a wet nose. Agency pooches are the crème de la crème of the domestic canine set and it takes pretty impressive skills to make the cut. Not only do these pups listen when you complain about deadlines and reduce the crumb count under your […]
Dreading selecting your next creative agency with a RFP? Don’t! Check out this breakdown of the RFP process to do away with your agency search doom and gloom. 1. Rally Your Troops You and your marketing colleagues should be united behind a vision for your brand. Use the RFP to get […]
RFPs give your agency search much needed structure but aren't exactly "fast" or "easy." Read on for the whole story.
It’s time to find a new creative agency. Fearful the process will be full of dead-ends? Not if you plan ahead! Mile 0: Define What You Want Currently, the average agency search takes three to six months. That’s a long time to have your brand in limbo. Beat the industry […]
Why do you need a creative agency? Three good reasons. 1. Less Risk, More Reward One day, you may wake up and realize that your company needs to up its marketing game. But the modern world of marketing is a complex place. Hiring a creative agency is one proven way […]
Advertisers have marketing to minority groups all figured out, right? When it comes to healthcare, maybe not. Covered California, that state’s health insurance marketplace, recently received press over its poor enrollment numbers with Latinos. The reason for the shortfall has been attributed to marketing materials that don’t connect with the […]
Think picking a winner from 68 teams is hard? Try searching through 120,000 agencies to find the right one!
