Brand loyalty has entered the chat. Amidst a global pandemic, inflation and consumer expectations for social responsibilities, brand loyalty has re-emerged as a hot topic. Brand loyalty certainly isn’t new, but it’s regaining momentum as organizations look to build and maintain customer relationships in uncertain and evolving times. Understanding brand […]
branding
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The world has already been heading towards a digital format but COVID has sped up that process. Once the world went indoors the prevalence of digital media excelled faster than it already had been. Though the world is on its way back to normal, the social media aspect will remain […]
Supporting LGBTQ owned marketing companies shouldn’t stop at Pride Month. With the help of our network and readers, we have built the ultimate list of top LGBTQ owned marketing companies. With this article, we are committed to growing this list and other lists of diverse owned agencies. At Agency Spotter […]
LGBTQ+ businesses are everywhere and they have a huge impact on the world’s economy. As of June 2020, 1.4 million LGBT-owned businesses housed in every city, county, and region across the United States have a combined economic impact of $1.7 trillion on the US economy and LGBT people.¹ In honor […]
There is no denying the ample amount of controversy surrounding the Chinese-owned app, TikTok. Although the future of the app remains uncertain, there is one thing we know for sure: over the past few months, TikTok has become an extremely powerful marketing tool. TikTok Marketing Quickly Became A Valuable Tool With […]
There is no denying that 2019 was a big year for branding. Companies of all sizes sought help from creative agencies to alter their identities. Keep in mind that not all of the companies altered their logo. Rebranding is more than just changing a logo. While the logo is an […]
There’s no denying the Coronavirus pandemic has had a massive effect on businesses across the globe. As a marketer, it hurts to see so many agencies struggling that are typically thriving during this time. Once again, we wanted to see how agencies are navigating this unusual time. Meet MAXBURST Top-rated […]
While there have been many articles recently published that share the best practices for marketing during the COVID-19 pandemic, very few seem to address the fact that each business is facing its own unique struggle. What may work for one company might not be plausible for another. For this reason, […]
Whether you’re a CMO or just a junior marketer, the effects of COVID-19 is being felt across the world. Businesses of all sizes across all industries are feeling the impacts. This includes your marketing agency partners. Here are the top four ways CMOs and marketers can help their marketing agencies and […]
The destructive impact of COVID-19 is being felt across the world among both large and small businesses. As many others, those of us in the advertising and marketing field have had our lives and work dramatically disrupted. However, this is especially true for agencies that specialize in events and experiential […]
