President of the New Jersey health and wellness marketing agency Trajectory, Eric Brody outlines how to gain the most insight from your first meeting with a potential healthcare marketing partner. You’ve just begun your new position as CMO at an organization that was heavily recruiting you for the past two […]
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Dreading selecting your next creative agency with a RFP? Don’t! Check out this breakdown of the RFP process to do away with your agency search doom and gloom. 1. Rally Your Troops You and your marketing colleagues should be united behind a vision for your brand. Use the RFP to get […]
It’s time to find a new creative agency. Fearful the process will be full of dead-ends? Not if you plan ahead! Mile 0: Define What You Want Currently, the average agency search takes three to six months. That’s a long time to have your brand in limbo. Beat the industry […]
Advertisers have marketing to minority groups all figured out, right? When it comes to healthcare, maybe not. Covered California, that state’s health insurance marketplace, recently received press over its poor enrollment numbers with Latinos. The reason for the shortfall has been attributed to marketing materials that don’t connect with the […]
What makes Améredia unique? Diversity and Multiculturalism. We represent various ethnic demographics and enable brands and non-brands to connect and grow uniquely within these, nationally and globally.
Like composing the perfect tweet, finding the right social media agency can be surprisingly tricky. Find your next great social media agency by asking these five questions
Your company's website is a brand ambassador, a data collector and a conversion tool. Or at least it should be. Does your site needs a little work in one or all of those areas?
Going through an initial branding or a rebranding process can be intense. Ask branding agencies these five questions to get the ball rolling.
With these five simple questions and Agency Spotter, starting a new, productive partnership with an advertising agency isn't so hard. Your perfect agency is out there, we promise.
We’re in San Francisco meeting the diverse agency talent in this creative mecca. To make things interesting, we’re asking 3 questions, sharing 2 photos, and discussing a recent milestone. Get To Know Momentum Design Lab in 3, 2, 1… Core Service: Digital Strategy Additional Services: Web, Mobile, User Experience, Social Media, Design […]
