The 6th annual Dieline Awards recognize the world’s top packaging design firms and brands. With over 39 winners across 13 categories, we are highlighting the best graphic design, branding and packaging agencies from across the world. Winners were announced at the HOW Design Live conference in Chicago on May 4th 2015. […]
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Guerrilla marketing is so much more than flashmobs and free samples. Despite being 30 years old, guerrilla marketing still feels fresh. Jay Conrad Levinson described the concept in his 1984 book, called (surprise!) Guerrilla Marketing. The term comes from guerrilla warfare, which involves using atypical, non-traditional tactics in battle. For marketers, the goal […]