Whether you’re a CMO or just a junior marketer, the effects of COVID-19 is being felt across the world. Businesses of all sizes across all industries are feeling the impacts. This includes your marketing agency partners. Here are the top four ways CMOs and marketers can help their marketing agencies and […]
Brian Regienczuk
President of the New Jersey health and wellness marketing agency Trajectory, Eric Brody outlines how to gain the most insight from your first meeting with a potential healthcare marketing partner. You’ve just begun your new position as CMO at an organization that was heavily recruiting you for the past two […]
The marketing services landscape continued to grow in size and complexity for the fourth year of Agency Spotter’s 2018 Marketing Trends Report. This report builds on trends in marketing service seasonality and continues to show the rise of 14 services over the last four years along with the stability of […]
As we enter a new year, I always like to reflect on the year and learn from our top 10 marketing articles. Agency Spotter has covered a lot of ground this year from new product features like Brand Pages, showing stats for more than 100 of the largest companies and […]
How do you unify a Fortune 100 brand as old as AT&T? Hear from design and brand identity executive, Gregg Heard, as he shares the progress that AT&T has made and how that drives the brand experience customers. Gregg Heard, Vice President of Brand Identity and Design, at AT&T talks […]
How do you maintain focus to shape the future of digital for your company? Industry veteran, Tom Daly, shares his candid reflections on turning the ship and his experiences across top brands like UPS and Coca-Cola. Tom talks about turning towards a digital future and offers tips for any digital […]
You will find many who are looking, many who are lost, but do you know how to find the best web design agency? Finding the best of anything is a tall task since it is subjective. We are going to arm you with tools to set the context and find […]
We have interviewed hundreds of marketers and web design experts over the last few years. In all that time, there have been some common time wasters that consistently come up. We are here to help you take those days back with expert advice on what not to do and what […]
Lessons of going from large enterprise to the startup world A lot of people who work in large companies say, “I really want to do something more entrepreneurial”. But, most don’t have any idea what they are getting into. Before leaving your cushy enterprise gig, you should attend this session. […]
How does a startup help to build an entirely new product category while trying to grow its own business as quickly as possible? In the world of B2B marketing, there are very few companies that can claim they helped build a category. Salesforce has helped the SaaS world grow by […]