One of the biggest marketing headlines from 2019 to 2020 was that influencer marketing was on the decline. However, we now know this is definitely not the case. In fact, with all the people that flocked to social media to kill time during the pandemic, influencers hold more power than […]
Advertising + Marketing
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Please join us in celebrating Black-owned marketing agencies. After weeks of research, we were surprised by how few sources there were for Black-owned marketing agencies and design firms. We have been tracking minority-owned agencies on our agency search platform, Agency Spotter, for more than seven years. Even in our own […]
ATLANTA, September 2, 2020 – For its latest Top 100 Design Agencies Report, Agency Spotter ranked over 3,000 design agencies based on verified client reviews, credentials, focus areas, related expertise, and project work. Insight on the Design Agencies: 78% are B2B & B2C focused 62% are mid-sized agencies 35% have […]
User-Generated Content, or UGC, is exactly what it sounds like: content created by your customers (or users) instead of by you or your team. You’ve probably seen plenty of UGC from your favorite B2C brands online — particularly those in the fashion retail and restaurant industries. But it’s not just […]
ATLANTA, August 17, 2020 – For its latest Top 100 Digital Agencies Report, Agency Spotter ranked over 4,600 digital agencies based on verified client reviews, credentials, focus areas, related expertise, and project work. Insight on the Digital Agencies: 72% are B2B & B2C focused 65% are mid-sized agencies 50% have […]
Gen Z’s short attention span and natural distrust of brands makes marketing toward them a rather difficult task. Thanks to insights provided by agencies that specialize in Gen Z marketing, Agency Spotter was able to create this how-to-guide when it comes to marketing to Gen Z. Understanding This Generation Gen […]
ATLANTA, August 6, 2020 – For its latest Top 100 Advertising Agencies Report, Agency Spotter ranked over 2,400 advertising agencies based on verified client reviews, credentials, focus areas, related expertise, and project work. Insight on the Advertising Agencies: 62% are B2B & B2C focused 53% are mid-sized agencies 32% have […]
There is no denying the ample amount of controversy surrounding the Chinese-owned app, TikTok. Although the future of the app remains uncertain, there is one thing we know for sure: over the past few months, TikTok has become an extremely powerful marketing tool. TikTok Marketing Quickly Became A Valuable Tool With […]
ATLANTA, July 13, 2020 – For its latest Top 100 Branding Agencies Report, Agency Spotter ranked over 2,000 branding agencies based on verified client reviews, credentials, focus areas, related expertise, and project work. Insight on the Branding Agencies: 65% are B2B & B2C focused 58% are mid-sized agencies 44% have […]
The Coronavirus is forcing many industries to reevaluate their marketing strategies. With all major travel at a complete halt, travel and hospitality marketing is having to adapt. By not adapting to the current situations, brands face the risk of losing future customers. Keep reading to see exactly how the companies […]
