More than $1 trillion is spent by brands across the marketing industry each year, here are the 25 most popular services being searched for the first half of 2015. This report includes trending indicators comparing 2015 stats against our Fall 2014 agency services report, and we saw a lot of changes in what […]
Leadership + Insights
155 posts
How to handle the surprise departure of your agency counterpart. The unfortunate reality of the business world is that people don’t keep their jobs forever. The days of people joining a company, putting in 30+ years, and retiring without ever having to update their resume are long gone. This reality […]
The “P” in RFP doesn’t have to stand for “pain”. Below are 4 tips that will make your RFP process an asset instead of a chore. 1. Start from Scratch If you’re not getting the results you want or need from your RFP process, my first tip is go back […]
The answer, as usual, is somewhere in between. Like most jargon of the marketing and advertising world, the word “programmatic” has been talked about longer than it has been practiced. It started out as an idea and it has evolved into both an industry and a core competency for a […]
Advertising and marketing technology was created to make marketing easier and save people time and money. But the irony is that the technology is complicating the process and making companies spend a boat-load of money on platform solutions. Terry Kawaja, CEO of LUMA Partners, said during an episode of The Digiday Podcast that […]
The 2014-15 New England Patriots are your newest NFL Super Bowl Champions…fairly or unfairly. The New England Patriots are coming off a tremendous last-minute Super Bowl win over the Seattle Seahawks, but they are still entangled in a tampering scandal that could tarnish that great Super Bowl win and maybe […]
Atlanta’s creative agencies and design leaders are on to something big. You might have heard of Hotlanta or the Big Peach. But these nicknames don’t capture the true nature of Atlanta. In this hub of the Southeast, business, creative, and technology collide amidst urban revitalization, an enviable food scene, and […]
Speed and precision: the key ingredients to finding the best marketing agency. And being canine obedience winner. Winners have to act fast and minimize mistakes. That’s as true for canine competitors as it is for businesses searching for the best marketing agency possible. Fortunately for you, Agency Spotter’s search tool helps brands […]
Get more from your partnerships. Too many client-agency partnerships are crushed on the rocks because of miscommunication and mismatched expectations. You invested time in finding your creative agency; don’t let your effort turn into a sunk cost. Steve Denker, of strategy agency TopRight Partners, shares six tips you can use […]
Maximize your e-commerce agency ROI. You’ve got an operational e-commerce site. Congrats! But now it’s time to drive revenue, especially as the holiday shopping season ramps up. Just as Agency Spotter can help you find the right ecommerce agencies to build your site, we can help take that relationship to […]
