Today, we have Ellen Donahue-Dalton, the head of marketing at Medecision. Ellen is speaks on consumer healthcare marketing and related marketing trends. Ellen is passionate about supporting innovation and entrepreneurs. With more than 20 years of marketing leadership, she has helped transform everything from organizational culture to user experience and […]
expert interview
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Master the art of business development with tips from one of the world’s leading social selling experts. Sales and new business development has evolved to become one of the most crucial functions of any organization. Whether your product or brand is customer-facing, or focuses more in the B2B space, […]
Agency Spotter recently sat down with Ed Nevraumont, a CMO and seasoned analytical marketer with over 15 years of experience at organizations like McKinsey and Expedia. Today’s CMO needs both a creative vision and a serious proficiency with marketing analytics to build a sustainable, successful brand. Ed Nevraumont is […]
Avoid Death by 1,000 Paper Cuts, The Five Most Dangerous Cuts to Avoid Douglas Spencer Principal, Spencer Brenneman A big welcome to Boston-based guest writer Douglas Spencer, a brand marketing veteran who’s done every type of marketing communications known to man. Take it away, Douglas! Inconsistency is enemy #1 of […]
