LinkedIn boasts over 875 million members in 200 countries worldwide, so it’s no wonder that organizations are trying to uncover new methods to connect with their audience on this business-oriented social media platform. Many CMOs are pulling out the metaphorical drawing board to redefine what it means to create connections. […]
social media
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Whether you’ve been considering hiring a social media marketing agency for a few weeks or a year, the same questions are often lingering in the back of your mind. Things like “is it worth it?” We decided it was time to go beyond the surface and look at what it […]
Not all influencer marketing agencies are created equal. There are so many out there (I would know – I’m the president and CEO of one). From boutique shops to mega-agencies with offices across the world, it can be overwhelming. What makes them all different, and which one has the resources […]
Supporting LGBTQ owned marketing companies shouldn’t stop at Pride Month. With the help of our network and readers, we have built the ultimate list of top LGBTQ owned marketing companies. With this article, we are committed to growing this list and other lists of diverse owned agencies. At Agency Spotter […]
Ambiguity is abolished, culture surrounds us, and marketing is a part of who we are. Amid the recent social unrest, society is on the verge of re-modeling, shifting behavior, and changing core values and goals. Brands and their marketing efforts play a crucial role in creating change through opportunity and […]
LGBTQ+ businesses are everywhere and they have a huge impact on the world’s economy. As of June 2020, 1.4 million LGBT-owned businesses housed in every city, county, and region across the United States have a combined economic impact of $1.7 trillion on the US economy and LGBT people.¹ In honor […]
Gen Z’s short attention span and natural distrust of brands makes marketing toward them a rather difficult task. Thanks to insights provided by agencies that specialize in Gen Z marketing, Agency Spotter was able to create this how-to-guide when it comes to marketing to Gen Z. Understanding This Generation Gen […]
There is no denying the ample amount of controversy surrounding the Chinese-owned app, TikTok. Although the future of the app remains uncertain, there is one thing we know for sure: over the past few months, TikTok has become an extremely powerful marketing tool. TikTok Marketing Quickly Became A Valuable Tool With […]
Almost every brand is on Facebook, however, Facebook has one particular feature that is rather underrated. This feature is Facebook Messenger. As mobile takes over, there are an increasing number of brands that are utilizing Facebook Messenger as a way to reach their audience. Facebook Messenger Delivers Content According to a […]
More than a decade ago, “social media” broke onto the scene and, shortly thereafter, became a part of everyday life for many of us. Of course, it’s also become an indispensable tool for modern marketers. Unfortunately, many marketers have adopted the power of social media only to run headlong into […]
