It’s a rite of passage for every marketer. Congratulations, for the first time, you’re managing your creative agency relationship. The agency search is over and you have a new agency partner that exceeded your expectations from the initial impression to the final pitch. Now it’s time to get to work. […]
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Master the art of business development with tips from one of the world’s leading social selling experts. Sales and new business development has evolved to become one of the most crucial functions of any organization. Whether your product or brand is customer-facing, or focuses more in the B2B space, […]
Agency Spotter recently sat down with Ed Nevraumont, a CMO and seasoned analytical marketer with over 15 years of experience at organizations like McKinsey and Expedia. Today’s CMO needs both a creative vision and a serious proficiency with marketing analytics to build a sustainable, successful brand. Ed Nevraumont is […]
On this week’s Spotted, we’re bringing you the inside scoop on the team here at Agency Spotter. Learn more about what we do, from marketing to web development, to make sure that every agency on our platform is winning as much as possible. Brian Regienczuk, CEO and Co-Founder Brian has worked on […]
When you’re hiring agencies, design firms and research partners year after year, you’re also developing awesome relationships with some pretty creative people. You might be getting gifts from those agencies this year. Instead of taking this gesture for granted, return the sentiment! The best partnerships flow two ways. Isn’t it time […]
Faced with marketing challenges? You’re not alone. We asked six senior marketers to share the challenges they’re tackling day-in and day-out. From engaging customers with the right content to managing the client-agency relationship, the fast-paced race to stay ahead of the competition creates tough problems to solve for every company. Can […]
Six Boston marketers have hit the jackpot. They’re heading to lunch with Zipcar CMO Brian Harrington! Here at Agency Spotter, we’re thrilled to create an opportunity for Boston’s marketers to connect. After all, our Boston spotlight proved that this is a city with deep marketing talent. Kathy Kiely, president of The […]
The Ad Club’s Big Orange Couch showcases New England’s marketing excellence. Agency Spotter spent some time on those orange cushions during our Boston spotlight. Check out our co-founder Joseph Raccuglia’s chat with The Ad Club’s president Kathy Kiely! How did Agency Spotter come to be? Joseph and fellow co-founder Brian Regienczuk had […]
This coverage was originally posted on BostInno hub on StreetWise. If you’re going to go out for lunch, you might as well be accompanied by Brian Harrington, the chief marketing officer of Zipcar, right? Well, local startup Agency Spotter wants to make that happen. The “Google of creative agencies” […]
Avoid Death by 1,000 Paper Cuts, The Five Most Dangerous Cuts to Avoid Douglas Spencer Principal, Spencer Brenneman A big welcome to Boston-based guest writer Douglas Spencer, a brand marketing veteran who’s done every type of marketing communications known to man. Take it away, Douglas! Inconsistency is enemy #1 of […]
