Brand loyalty has entered the chat. Amidst a global pandemic, inflation and consumer expectations for social responsibilities, brand loyalty has re-emerged as a hot topic. Brand loyalty certainly isn’t new, but it’s regaining momentum as organizations look to build and maintain customer relationships in uncertain and evolving times. Understanding brand […]
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Chief Marketing Officers, Chief Brand Officers, Head of Marketing, Chief Customer Officer…Agency Spotter has garnered a list of Twitter’s 30 most influential marketers. These men and women are some of the most innovative, creative, and technology-savvy business leaders on and off Twitter. We found leaders who are revolutionizing their industry […]
When it comes time to focus on your company’s branding, it is always good to get advice from the experts who have done it. Draw expert insights from those who have been the shepherds of brands through time and those who scaled their brands to reach millions, if not billions, […]
Do you even remember what Airbnb’s branding was a little over two years ago? I didn’t. I remembered that there was some minor controversy about it. But, I certainly recognize and remember the Airbnb brand today. As Agency Spotter set out to cover branding and branding agencies for two weeks, […]
These 140 character marketing messages pack a serious punch. Check out our top 10 tweets of the week. Looking for a little marketing inspiration? These top tweets from this week highlight the latest and greatest in the marketing, tech, and digital world. The Latest in Social Media Instagram’s latest feature […]
Harness the power of authenticity and consistency to build robust, meaningful brands. Brand. The basic dictionary definition just doesn’t do the word much justice. The word brand is more than an iconic advertising campaign, a household name, or a familiar jingle; it’s the sum of every opinion, decision, and interaction since the […]
More than just donuts. Last week kicked off with Apple’s Worldwide Developers Conference in California (#WWDC14). By Friday, the trending topics had moved on to sugar-high inducing National Donut Day (#nationaldonutday) and the 70th anniversary of D-Day (#dday70). Catch all those hashtags? And we haven’t even hit the marketing world […]
We have remixed the Cannes Lions to bring you eight outstanding agencies whose work stood out to us. Who brought the most Minimalist campaign? What top creative agency campaign was Humorous, Trendy, or Consumer-Friendly? Which agency took most Clever or Philanthropic? And, last but not least, which agencies were soaring […]
