Not all influencer marketing agencies are created equal. There are so many out there (I would know – I’m the president and CEO of one). From boutique shops to mega-agencies with offices across the world, it can be overwhelming. What makes them all different, and which one has the resources […]
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Agency Spotter’s 2019 Marketing Trends Report brings data to life from more than 320,000 marketing professionals across 160 countries. The fifth annual marketing report covers a lot of ground including demand trends for 41 marketing services and highlights 5 marketing trends that will shape the years ahead. This report is built […]
Chances are you’ve done plenty of research in selecting your martech tool set. There are so many tools to choose from (over 6,800 on the latest Marketing Technology Supergraphic) that it is understandably overwhelming. But, have you thought about how your marketing agencies should be supporting or aligning with your […]
The marketing services landscape continued to grow in size and complexity for the fourth year of Agency Spotter’s 2018 Marketing Trends Report. This report builds on trends in marketing service seasonality and continues to show the rise of 14 services over the last four years along with the stability of […]
Like any relationship, having a healthy agency partnership can make a huge difference in results, communication and collaboration. Before you even contact a strategic agency, do your homework to assess how healthy they would be for your business. To answer this, we reached out to Brian Kessman, President and Principal […]
You will find many who are looking, many who are lost, but do you know how to find the best web design agency? Finding the best of anything is a tall task since it is subjective. We are going to arm you with tools to set the context and find […]
Find out what qualities the greatest marketers possess, the most important things you can do to build a great agency relationship, and other marketing advice on the capability of marketing and working with people in this talk between Beam Suntory’s Global CMO, Rebecca Messina, and Agency Spotter’s CEO, Brian Regienczuk. […]
In our second of two talks with David Jaye, the Chief Marketing Officer of The Weather Company, Brian Regienczuk, Agency Spotter’s CEO, talks solutions brands and about the big data IoT (Internet of Things) opportunity with IBM. Part 2: A conversation with David Jaye, CMO of The Weather Company, An […]
In our first of two talks with David Jaye, the Chief Marketing Officer of The Weather Company, Brian Regienczuk, Agency Spotter’s CEO, discusses Jaye’s work on the advertising agency side of the business and his transition to being a client. What is agency life like and how did it prepare […]
When it comes time to focus on your company’s branding, it is always good to get advice from the experts who have done it. Draw expert insights from those who have been the shepherds of brands through time and those who scaled their brands to reach millions, if not billions, […]
