With more than 3.1 billion active users around the world, social media marketing has become one of the most effective ways to connect with followers, promote a brand, boost sales and increase traffic. Many businesses attempt to run social media campaigns without formal training, without purpose and without determining their […]
social media agencies
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The Mashies are coming! We couldn’t wait until the November 4 awards ceremony to cover the Mashies, Mashable’s digital marketing awards. The volume of notable entries across social media, multimedia, and digital lured us in early. And with so many great digital marketing agencies on Agency Spotter, we had to share […]
When trying to raise awareness of a terminal disease, keep it simple. That’s why the Ice Bucket Challenge works. Clever hashtags only go so far. To get the attention of millions, to go viral, takes something more. Marketers watching the ALS Ice Bucket Challenge take over Facebook feeds and earning […]
Marketers, can you tweak your retail marketing tactics in real-time? When considering the future of retail, the song “Blurred Lines” comes to mind. The division between e-commerce and bricks and mortar gets murkier every day. Some of that muddiness can be understood with a quick jaunt over to Twitter. These ten tweets will […]
Ah summer. When some of the best B2C tweets come out to play. Unlike Christmas or Thanksgiving, marketers have 3-4 months to play with summer themes on social media. And they’ve got a diversity of imagery to play with: grilling in the backyard, napping poolside, long days at the beach, […]
Twitter: where brands come out to play. This week’s edition of “10 Best Tweets” is all about brands. We love how Twitter creates an almost level playing field for brand communications, from startups to Fortune 500s. Every week brings clever, and not so clever, examples of companies trying to engage […]
Social Strategy from Strong B2C and B2B Brands Branded social media is like vanilla ice cream: commonly found but rarely extraordinary. Almost every brand uses some form of social media. But how many of them use it to their business advantage? Harvard Business School professor Mikolaj Jan Piskorski (a former Agency […]
Guerrilla marketing is so much more than flashmobs and free samples. Despite being 30 years old, guerrilla marketing still feels fresh. Jay Conrad Levinson described the concept in his 1984 book, called (surprise!) Guerrilla Marketing. The term comes from guerrilla warfare, which involves using atypical, non-traditional tactics in battle. For marketers, the goal […]
3.5 billion tweets are sent every week. That fact doesn’t dissuade us from pulling together our 10 favorites to share with you. Last week we saw brands celebrating Earth Day and pundits pronouncing Google+’s impending death. Quite the variety. Here are a few more marketing-related tweets to keep you in-the-know. #agencylife […]
