Whether you’ve been considering hiring a social media marketing agency for a few weeks or a year, the same questions are often lingering in the back of your mind. Things like “is it worth it?” We decided it was time to go beyond the surface and look at what it […]
social media marketing
23 posts
Not all influencer marketing agencies are created equal. There are so many out there (I would know – I’m the president and CEO of one). From boutique shops to mega-agencies with offices across the world, it can be overwhelming. What makes them all different, and which one has the resources […]
How do you keep their attention? It’s easy to get caught up in tradition. As humans, we tend to stick to what’s familiar and follow paths we’ve already paved. As marketers, however, playing safe for too long only leads you to a career dead-end. The easiest way to avoid […]
Stay ahead of these digital marketing pitfalls. Guest writer Natalie Dell O’Brien is a marketing strategist based in Silicon Valley. She blogs about digital marketing and career development at www.NatalieDellObrien.com. A former elite athlete, she is also an 2012 Olympic Bronze Medalist in rowing and corporate motivational speaker. Take it […]
When trying to raise awareness of a terminal disease, keep it simple. That’s why the Ice Bucket Challenge works. Clever hashtags only go so far. To get the attention of millions, to go viral, takes something more. Marketers watching the ALS Ice Bucket Challenge take over Facebook feeds and earning […]
Marketers, can you tweak your retail marketing tactics in real-time? When considering the future of retail, the song “Blurred Lines” comes to mind. The division between e-commerce and bricks and mortar gets murkier every day. Some of that muddiness can be understood with a quick jaunt over to Twitter. These ten tweets will […]
Ah summer. When some of the best B2C tweets come out to play. Unlike Christmas or Thanksgiving, marketers have 3-4 months to play with summer themes on social media. And they’ve got a diversity of imagery to play with: grilling in the backyard, napping poolside, long days at the beach, […]
Twitter: where brands come out to play. This week’s edition of “10 Best Tweets” is all about brands. We love how Twitter creates an almost level playing field for brand communications, from startups to Fortune 500s. Every week brings clever, and not so clever, examples of companies trying to engage […]
Being a marketing game changer ain’t easy. How do some companies manage their brands so well? These days, marketers with serious digital expertise and a heavy dose of creativity are to blame. These people may be internal or with a great agency. Regardless of where you find them, their ability to […]
10 must read tweets to get your Monday up to speed. Cannes Lions is over but its afterglow of creativity and buzz is not quick to wane. On a bigger international stage, the 2014 FIFA World Cup is creating its own headlines from Brazil. In this world of second-screen viewership, World […]
