Earn your boss’ praises. Here’s how to get the most out of your marketing budget before end of year. “Use it or lose it.” A term with which we’re all familiar. Especially when it comes to annual marketing budgets. Got a little extra left in this year’s war chest? Then let’s […]
Monthly Archives: August 2014
9 posts
When trying to raise awareness of a terminal disease, keep it simple. That’s why the Ice Bucket Challenge works. Clever hashtags only go so far. To get the attention of millions, to go viral, takes something more. Marketers watching the ALS Ice Bucket Challenge take over Facebook feeds and earning […]
Summer is winding down. Time to fill up the second half of the year with great UX conferences. There’s a lot of value in attending industry conferences: new ideas, cutting-edge techniques, rubbing elbows with the best and brightest, using up that last little bit of your budget. Freshen up your UX skills […]
Marketers, can you tweak your retail marketing tactics in real-time? When considering the future of retail, the song “Blurred Lines” comes to mind. The division between e-commerce and bricks and mortar gets murkier every day. Some of that muddiness can be understood with a quick jaunt over to Twitter. These ten tweets will […]
For nonprofits, winning attention for their cause can be an uphill battle. Often working with limited resources, it’s a challenge for nonprofits to break through the clutter and tell their story. It’s not easy to compete for attention against advertising for new and improved toothbrushes and 0% financing on 2014 models. […]
Native advertising: an ingenious marketing tool or erosion of journalistic integrity? We have John Oliver, of HBO’s Last Week Tonight, to thank for sparking the recent native advertising debate. Naturally, people on both sides took to Twitter to weigh-in. We couldn’t help but to collect a few of our favorites. […]
Get to know experience technology company Verndale and how they contribute to the hustle of the Hub. Agency Spotter is all about helping marketers and agencies get to know each other. Discover the talent that makes Boston’s Verndale a place where experience technology is artfully combined with content to produce award-winning, customer experiences. Location: […]
The secret to being a better CMO is that there is no secret. Regardless of whether you’ve hit the C-suite or are climbing the rungs, these videos from McKinsey on Marketing & Sales can help you be a better marketer in less than six minutes. The role of the CMO […]
Ah summer. When some of the best B2C tweets come out to play. Unlike Christmas or Thanksgiving, marketers have 3-4 months to play with summer themes on social media. And they’ve got a diversity of imagery to play with: grilling in the backyard, napping poolside, long days at the beach, […]
