The fastest way to a better agency shortlist is simple: use your network effectively. Personal recommendations are the most trusted decision-making tool, from hiring a plumber to buying a new pair of socks. The same goes for selecting a creative agency. But how to do you get the information you […]
Yearly Archives: 2014
113 posts
There’s a hashtag for everything. Looking for marketing advice? Tips for Mother’s Day gifts? Deep, opinionated dives into the NFL Draft? Twitter has you covered. For your benefit, we pulled out some of last week’s best advice-packed tweets, a few examples of brands like Ford and Old Spice piggy-backing on […]
Sometimes the best help has four legs and a wet nose. Agency pooches are the crème de la crème of the domestic canine set and it takes pretty impressive skills to make the cut. Not only do these pups listen when you complain about deadlines and reduce the crumb count under your […]
Welcome back to your weekly marketing update from the Twitterverse! Last week saw the end of April showers and the beginning of May flowers. (Or so hope our waterlogged friends in New York.) On the marketing scene, social media outlets continued to evolve, the value of personal fitness trackers was […]
Guerrilla marketing is so much more than flashmobs and free samples. Despite being 30 years old, guerrilla marketing still feels fresh. Jay Conrad Levinson described the concept in his 1984 book, called (surprise!) Guerrilla Marketing. The term comes from guerrilla warfare, which involves using atypical, non-traditional tactics in battle. For marketers, the goal […]
The Webby Awards, a creation of the International Academy of Digital Arts and Sciences, recognize the very best of the web. There are 100+ award categories, which results in a rather long list of winners. In the interest of your time, we pulled together a short, variety-packed list of […]
3.5 billion tweets are sent every week. That fact doesn’t dissuade us from pulling together our 10 favorites to share with you. Last week we saw brands celebrating Earth Day and pundits pronouncing Google+’s impending death. Quite the variety. Here are a few more marketing-related tweets to keep you in-the-know. #agencylife […]
Marketing conversations move fast on Twitter. We pulled together some of the best marketing tweets to help you catch up.
Want to squeeze in a marketing conference before summer doldrums set in? We've got six great options for you.
RFP got you down? We have a cure for what ails you. Here at Agency Spotter, we’ve devoted a good bit of time to discussing the RFP’s role in the creative agency search. Since it is often (but not always) how brands select their agencies of record (AOR), how could […]
