The city of Chicago is known for many things, including its deep-dish pizza, the powerful, gusty winds that come in from Lake Michigan and now the home of the 2016 World Series Champion Chicago Cubs. Chicago is one of the biggest cities in the country, and it boasts some of […]
creative agencies
51 posts
There were a number of big winners at the 2016 Digiday Awards, and we are highlighting 7 of the standout agencies from the event. In every category, there were impressive and innovative campaigns and designs — like R/GA’s and Samsung’s ANTIdiaRy campaign, which stole the show by winning multiple awards. […]
Get more from your partnerships. Too many client-agency partnerships are crushed on the rocks because of miscommunication and mismatched expectations. You invested time in finding your creative agency; don’t let your effort turn into a sunk cost. Steve Denker, of strategy agency TopRight Partners, shares six tips you can use […]
Earn your boss’ praises. Here’s how to get the most out of your marketing budget before end of year. “Use it or lose it.” A term with which we’re all familiar. Especially when it comes to annual marketing budgets. Got a little extra left in this year’s war chest? Then let’s […]
“That was the best Ad Club event, hands-down!” – overheard in the elevator at Isobar in Boston after an uber-successful night put-on by The Ad Club. If you missed this pairing of startups and agencies, start following The Ad Club of Boston, because if we know their President, Kathy Kiely, she will be outdone […]
Agency Spotter’s Boston spotlight proved one thing: the Boston marketing scene is chock-full of talent. We had a hunch that the Hub’s marketers had some hustle. And do they ever! This is a city where smart, creative people far outnumber varieties of Sam Adams beer. This is a place where […]
Make your agency stand out from the crowd. Thousands of marketers search Agency Spotter every month. Can they find your agency? Show them how you won that big award or worked with a Fortune 100 brand with your Agency Spotter portfolio. Why Being on Agency Spotter Makes a Difference 81% […]
Sometimes the best help has four legs and a wet nose. Agency pooches are the crème de la crème of the domestic canine set and it takes pretty impressive skills to make the cut. Not only do these pups listen when you complain about deadlines and reduce the crumb count under your […]
Guerrilla marketing is so much more than flashmobs and free samples. Despite being 30 years old, guerrilla marketing still feels fresh. Jay Conrad Levinson described the concept in his 1984 book, called (surprise!) Guerrilla Marketing. The term comes from guerrilla warfare, which involves using atypical, non-traditional tactics in battle. For marketers, the goal […]
Marketing conversations move fast on Twitter. We pulled together some of the best marketing tweets to help you catch up.
