Is your organization being asked to reassess and possibly reduce marketing spend? With decisive action, Brand Marketers can be strategic about how they allocate and protect their marketing budget while optimizing their return on investment. Introduction In times of economic uncertainty, it is the perfect time to make sure your […]
marketing
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LinkedIn boasts over 875 million members in 200 countries worldwide, so it’s no wonder that organizations are trying to uncover new methods to connect with their audience on this business-oriented social media platform. Many CMOs are pulling out the metaphorical drawing board to redefine what it means to create connections. […]
No matter how strong a storefront you’ve got, the world of eCommerce gets more crowded and competitive every day. Your business needs a way to stand out from the pack. There’s no silver bullet to becoming an eCommerce titan. But from the tech powering your store to the digital campaigns […]
While brands have a variety of marketing channels from which to choose, permission-based email is one of the most effective methods for building relationships throughout the customer journey. With a 36:1 ROI and more than 90% of internet users using email, this channel offers hard-to-beat efficiency and scale when managed […]
Not all influencer marketing agencies are created equal. There are so many out there (I would know – I’m the president and CEO of one). From boutique shops to mega-agencies with offices across the world, it can be overwhelming. What makes them all different, and which one has the resources […]
Commercials reached a whole new level of creativity in 2021. At times, these ads made us laugh and even cry, but they were so well-produced that we often didn’t mind watching them a second time. From commercials that aired during the Super Bowl, Tokyo Olympics, and everything in between, here’s […]
Strategy is a word that is commonly misused within the marketing industry. We hear it time and time again when it’s thrown around to describe the process of building a campaign or a project, but without any real forethought that ties to bigger business and marketing goals. That is not […]
Supporting LGBTQ owned marketing companies shouldn’t stop at Pride Month. With the help of our network and readers, we have built the ultimate list of top LGBTQ owned marketing companies. With this article, we are committed to growing this list and other lists of diverse owned agencies. At Agency Spotter […]
Finding an agency to fit all of your needs can be difficult. For your average marketing campaign, you do not need a thousand-person agency. When it comes to finding the perfect marketing agency for your brand, bigger may not always be better. In the marketing world, that is not always the […]
LGBTQ+ businesses are everywhere and they have a huge impact on the world’s economy. As of June 2020, 1.4 million LGBT-owned businesses housed in every city, county, and region across the United States have a combined economic impact of $1.7 trillion on the US economy and LGBT people.¹ In honor […]
