Any other day we fast forward through the commercials or tune them out…but not during Super Bowl Sunday. This is the one day that people look forward to watching commercials. This year, brands went all out in securing celebrities to be featured in their ads. Alicia Silverstone, Miles Teller, and Ozzy […]
Advertising + Marketing
358 posts
Is your organization being asked to reassess and possibly reduce marketing spend? With decisive action, Brand Marketers can be strategic about how they allocate and protect their marketing budget while optimizing their return on investment. Introduction In times of economic uncertainty, it is the perfect time to make sure your […]
LinkedIn boasts over 875 million members in 200 countries worldwide, so it’s no wonder that organizations are trying to uncover new methods to connect with their audience on this business-oriented social media platform. Many CMOs are pulling out the metaphorical drawing board to redefine what it means to create connections. […]
No matter how strong a storefront you’ve got, the world of eCommerce gets more crowded and competitive every day. Your business needs a way to stand out from the pack. There’s no silver bullet to becoming an eCommerce titan. But from the tech powering your store to the digital campaigns […]
Brand loyalty has entered the chat. Amidst a global pandemic, inflation and consumer expectations for social responsibilities, brand loyalty has re-emerged as a hot topic. Brand loyalty certainly isn’t new, but it’s regaining momentum as organizations look to build and maintain customer relationships in uncertain and evolving times. Understanding brand […]
“Houston, we have a problem.” If you know the story of the Apollo 13 near-tragedy in space, you recognize that when something unexpected happened to the ship, the astronauts never panicked. Nor did they attempt a fix right away. The first thing they did was stop everything and examine all […]
Whether you’ve been considering hiring a social media marketing agency for a few weeks or a year, the same questions are often lingering in the back of your mind. Things like “is it worth it?” We decided it was time to go beyond the surface and look at what it […]
While brands have a variety of marketing channels from which to choose, permission-based email is one of the most effective methods for building relationships throughout the customer journey. With a 36:1 ROI and more than 90% of internet users using email, this channel offers hard-to-beat efficiency and scale when managed […]
ATLANTA, April 28, 2022 – For its latest Top 30 New York City Digital Agencies Report, Agency Spotter ranked New York City digital agencies based on credentials, focus area, project work, related expertise, and verified client reviews. Insight on the Winning NYC Digital Agencies: 80% are B2B & B2C focused […]
