Our 5Qs Series is back! Ask these five questions to find your awesome e-commerce agency. Launching (or relaunching) an e-commerce site? Having the right agency partner can make all the difference. E-commerce is more than throwing up a webpage. Like traditional retail, customer experience matters. Instead of laying out displays and aisles, you need […]
Leadership + Insights
155 posts
Curious about who is searching for agencies and design firms? Here are the top 25 cities visiting Agency Spotter to look for partners over the last three months. Every month, we’ve been seeing 10,000 and 25,000 marketers diving into our platform. While we consistently see searches from over 60 countries, […]
What do consumers really want? Trying to convince consumers that your brand is “the one” is getting harder, even with the help of the best branding agencies out there. What do you do when your consumer has no interest in a long-term commitment? We brought in expert Patricia Hambrick, founder of The Hambrick Group and Professor of […]
Why wait until the beginning of the year to start your 2015 initiatives? It is critical to get ahead of the fiscal year budget cycle. No matter what functional role you have, from digital marketing to web design to product innovation, each of us is asked to deliver ROI and productivity […]
You don’t buy shoes without reading reviews. Your creative agency search shouldn’t be any different. Picking the right creative partner can seem daunting. There are so many choices and you’ve only got so much time. You could make a similar statement for shoe shopping on Zappos. But Zappos and Agency […]
Earn your boss’ praises. Here’s how to get the most out of your marketing budget before end of year. “Use it or lose it.” A term with which we’re all familiar. Especially when it comes to annual marketing budgets. Got a little extra left in this year’s war chest? Then let’s […]
Social Strategy from Strong B2C and B2B Brands Branded social media is like vanilla ice cream: commonly found but rarely extraordinary. Almost every brand uses some form of social media. But how many of them use it to their business advantage? Harvard Business School professor Mikolaj Jan Piskorski (a former Agency […]
The Ad Club’s Big Orange Couch showcases New England’s marketing excellence. Agency Spotter spent some time on those orange cushions during our Boston spotlight. Check out our co-founder Joseph Raccuglia’s chat with The Ad Club’s president Kathy Kiely! How did Agency Spotter come to be? Joseph and fellow co-founder Brian Regienczuk had […]
This coverage was originally posted on BostInno hub on StreetWise. If you’re going to go out for lunch, you might as well be accompanied by Brian Harrington, the chief marketing officer of Zipcar, right? Well, local startup Agency Spotter wants to make that happen. The “Google of creative agencies” […]
Avoid Death by 1,000 Paper Cuts, The Five Most Dangerous Cuts to Avoid Douglas Spencer Principal, Spencer Brenneman A big welcome to Boston-based guest writer Douglas Spencer, a brand marketing veteran who’s done every type of marketing communications known to man. Take it away, Douglas! Inconsistency is enemy #1 of […]
