How do you unify a Fortune 100 brand as old as AT&T? Hear from design and brand identity executive, Gregg Heard, as he shares the progress that AT&T has made and how that drives the brand experience customers. Gregg Heard, Vice President of Brand Identity and Design, at AT&T talks […]
brand identity
6 posts
Want to know the top branding agencies in the world? Having an expert to help navigate the complex world of branding, from brand identity to positioning and strategy, can make the biggest difference in the world. Agency Spotter is your branding partner helping you know what questions to ask when […]
When it comes time to focus on your company’s branding, it is always good to get advice from the experts who have done it. Draw expert insights from those who have been the shepherds of brands through time and those who scaled their brands to reach millions, if not billions, […]
Do you even remember what Airbnb’s branding was a little over two years ago? I didn’t. I remembered that there was some minor controversy about it. But, I certainly recognize and remember the Airbnb brand today. As Agency Spotter set out to cover branding and branding agencies for two weeks, […]
Search and selection of the right branding partner can be hard Welcome to a smarter branding agency search with Agency Spotter. We do two things to help make marketers lives easier: 1. Agency Spotter’s blog answers the questions you have about finding and working with a great branding agency. 2. […]
Harness the power of authenticity and consistency to build robust, meaningful brands. Brand. The basic dictionary definition just doesn’t do the word much justice. The word brand is more than an iconic advertising campaign, a household name, or a familiar jingle; it’s the sum of every opinion, decision, and interaction since the […]
